It Takes Two to Embrace Sustainable Innovation


Imagine releasing a product with a history of “five decades of failure.” That’s exactly what S.C Johnson did this month with the Windex Mini, a concentrated refill pouch that has a variety of economic and environmental benefits for both the company and consumer. The pouch boasts multiple advantages, from using 90 percent less plastic to savings on shipping costs and emissions due to reductions in size and weight. It would seem a clear win-win. And yet, history shows consumers are slow to adopt concentrated products.

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