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Four Key Takeaways From 3BL Forum

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This week, business executives, nonprofit leaders, government officials and issue advocates met in National Harbor, Maryland for the annual 3BL Forum. The theme of the conference was “Brands Taking Stands – What’s Next” and dove into how brands and organizations can continue to push forward on the world’s most pressing social and environmental issues by digging in on activism, engagement and activation. Here are a few key takeaways we took from the event:

Brad MacAfee Named Responsible CEO of the Year: Brands Taking Stands™ Leadership by CR Magazine

MacAfee Recognized for Inspirational Leadership and Driving Social and Environmental Impact for Clients, Partners and Porter Novelli
Press Release

WASHINGTON, October 30, 2019 /3BL Media/ – Brad MacAfee, chief executive officer of Porter Novelli, has been named CR Magazine’s 2019 Responsible CEO of the Year: Brands Taking Stands™ Leadership. In its 12th year, the Responsible CEO of the Year award series recognizes corporate leaders who have demonstrated – personally and through their organizations – a bold commitment to social responsibility and sustainability.

The Top Ten Trends in CSR Reporting in 2019

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CSR reporting reached an all-time high this year with 86 percent of companies in the S&P 500 publishing reports. It’s no surprise that with reporting becoming more mainstream, companies are increasingly looking for ways to break through the noise and standout. Here are the top ten trends we’re seeing this reporting season:

90 Percent of Gen Z Tired of How Negative and Divided Our Country Is Around Important Issues, According to Research by Porter Novelli/Cone

Marked increases in Gen Z’s belief companies must address hot-button issues like gun control and LGBTQ+ rights
Press Release

NEW YORK, October 23, 2019, /3BL Media/ – Nearly nine-in-10 (87%) of Gen Zers are worried for the environment and the planet, according to the 2019 Porter Novelli/Cone Gen Z Purpose Study. The study, surveying Americans ages 14-22, examines this emerging generation’s expectations of and attitudes toward company involvement in social and environmental issues – and the actions they are willing to take to positively impact topics they care about.

View the Full 3BL Forum: Brands Taking Stands™ -- What’s Next Agenda Now!

Article

With less than a month before corporate responsibility, sustainability, HR, marketing and investor relations professionals take the main stage, we are excited to reveal the 2019 agenda for 3BL Forum! Check out the official agenda here for panel descriptions and speaker lineups.

SESSION SPOTLIGHT:

WEBINAR: 2019 Porter Novelli/Cone Purpose Biometrics Study: The Need-to-Know Data & Insights

Multimedia with summary

What if we told you communicating with Purpose could help your organization break through the clutter? Not just break through – but actually ignite physical reactions like increased attention, heightened arousal and emotion that consumers themselves may not even be aware of. And, those physical reactions have a ripple effect. What if we told you Purpose has the undeniable power to create deeper bonds that transform the traditional consumer-company relationship?

Clif Bar Launches Ag Fund to Bolster Economic Resilience of Organic Farmers

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The demand for organic foods continues to increase at astounding rates. While U.S. sales of organic food and beverages totaled less than $4 billion in 1997, that number is anticipated to hit more than $100 billion by 2025. Yet, supply and demand are not matching up.

Stella Artois Asks Consumers to “Pour It Forward” for a Cause

Blog

A deeply rooted tenant of cause marketing is that when given a choice between two brands of similar price and quality, consumers will switch brands to one that is associated with a good cause. In fact, our 2017 Cone Communications CSR Study found nearly nine-in-10 (89%) would make that switch, steadily rising from 66 percent of consumers in 1993. And many brands over the years have harnessed this key learning – from (RED)’s many partners to TOMS buy-one, give-one approach.

Brands Play It Safe With Super Bowl LIII

Blog

Around the country, millions of people tuned in to watch Super Bowl LIII, a day not only for the competition between two franchises, but also a time when brands pull out all the stops for advertising campaigns. In fact, 17.7 percent of adults watching the game say the ads are their favorite part of the Super Bowl.  And like Super Bowls of the past, some of the standout ads from this weekend’s game did more than just promote the latest product.

On the Floor at CES: 3 Key Quotes on FemTech for Good

Blog

This week, Porter Novelli’s Purpose Practice hit the floor at CES, the world’s largest gathering of consumer technologies, to see the latest at the intersection of tech and Purpose.

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