This week, business executives, nonprofit leaders, government officials and issue advocates met in National Harbor, Maryland for the annual 3BL Forum. The theme of the conference was “Brands Taking Stands – What’s Next” and dove into how brands and organizations can continue to push forward on the world’s most pressing social and environmental issues by digging in on activism, engagement and activation. Here are a few key takeaways we took from the event:
MacAfee Recognized for Inspirational Leadership and Driving Social and Environmental Impact for Clients, Partners and Porter Novelli
WASHINGTON, October 30, 2019 /3BL Media/ – Brad MacAfee, chief executive officer of Porter Novelli, has been named CR Magazine’s 2019 Responsible CEO of the Year: Brands Taking Stands™ Leadership. In its 12th year, the Responsible CEO of the Year award series recognizes corporate leaders who have demonstrated – personally and through their organizations – a bold commitment to social responsibility and sustainability.
CSR reporting reached an all-time high this year with 86 percent of companies in the S&P 500 publishing reports. It’s no surprise that with reporting becoming more mainstream, companies are increasingly looking for ways to break through the noise and standout. Here are the top ten trends we’re seeing this reporting season:
Marked increases in Gen Z’s belief companies must address hot-button issues like gun control and LGBTQ+ rights
NEW YORK, October 23, 2019, /3BL Media/ – Nearly nine-in-10 (87%) of Gen Zers are worried for the environment and the planet, according to the 2019 Porter Novelli/Cone Gen Z Purpose Study. The study, surveying Americans ages 14-22, examines this emerging generation’s expectations of and attitudes toward company involvement in social and environmental issues – and the actions they are willing to take to positively impact topics they care about.
What if we told you communicating with Purpose could help your organization break through the clutter? Not just break through – but actually ignite physical reactions like increased attention, heightened arousal and emotion that consumers themselves may not even be aware of. And, those physical reactions have a ripple effect. What if we told you Purpose has the undeniable power to create deeper bonds that transform the traditional consumer-company relationship?
The demand for organic foods continues to increase at astounding rates. While U.S. sales of organic food and beverages totaled less than $4 billion in 1997, that number is anticipated to hit more than $100 billion by 2025. Yet, supply and demand are not matching up.
A deeply rooted tenant of cause marketing is that when given a choice between two brands of similar price and quality, consumers will switch brands to one that is associated with a good cause. In fact, our 2017 Cone Communications CSR Study found nearly nine-in-10 (89%) would make that switch, steadily rising from 66 percent of consumers in 1993. And many brands over the years have harnessed this key learning – from (RED)’s many partners to TOMS buy-one, give-one approach.
Around the country, millions of people tuned in to watch Super Bowl LIII, a day not only for the competition between two franchises, but also a time when brands pull out all the stops for advertising campaigns. In fact, 17.7 percent of adults watching the game say the ads are their favorite part of the Super Bowl. And like Super Bowls of the past, some of the standout ads from this weekend’s game did more than just promote the latest product.