As the year draws to a close, Cone evaluated 365 days’ worth of Purpose-driven campaigns to bring you the top 10 trends of 2018. Join us as we count down through what trended in 2018, the implications for businesses and what’s on the horizon for 2019.
While 2017 was the year companies stood up for social justice issues, 2018 will be regarded as the year companies took action. Supporting social justice issues became mainstream this year as employees turned into activists demanding change within their own companies and businesses joined growing social movements – lending support to grassroots efforts like #TIMESUP and March for Our Lives.
Purpose has become a catch-all phrase that means different things to different people. Consumers are demanding that companies do more than make a profit and are basing their decisions on what to buy and where to work based on a company's responsible business practices and support of social and environmental issues.
Award-winning agencies Porter Novelli and Cone bring together expansive expertise to make a meaningful difference on business, brands and society
NEW YORK, February 13, 2018 /3BL Media/ - Global public relations leader Porter Novelli (PN) announced the launch of its global Purpose Practice, specializing in purpose-driven brand strategy, corporate social responsibility (CSR), social marketing, social impact and brand communications. The launch follows Porter Novelli’s merger with Cone, a leading CSR firm, in February 2017.
In the lead up to Climate Week in New York and the climate talks in Paris this fall, there has been an outpouring of compelling graphics and videos illustrating the human causes and eventual dangers of climate change including, “
Prove Your Purpose recently sat down with Paulette Frank, Johnson & Johnson's* vice president of sustainability and Cone's partner for the2014 Recycling in the Home Survey, to learn more about the company's sustainability commitments, what inspired