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WEBINAR: A Year in Purpose: The Top 10 Trends of 2018

Article

As the year draws to a close, Cone evaluated 365 days’ worth of Purpose-driven campaigns to bring you the top 10 trends of 2018. Join us as we count down through what trended in 2018, the implications for businesses and what’s on the horizon for 2019.

A Year in Purpose: The Top 10 Trends of 2018

by Whitney Dailey
Article

While 2017 was the year companies stood up for social justice issues, 2018 will be regarded as the year companies took action. Supporting social justice issues became mainstream this year as employees turned into activists demanding change within their own companies and businesses joined growing social movements – lending support to grassroots efforts like #TIMESUP and March for Our Lives.

Purpose: Everyone Wants It, But What Does It Actually Mean?

Blog

Purpose has become a catch-all phrase that means different things to different people. Consumers are demanding that companies do more than make a profit and are basing their decisions on what to buy and where to work based on a company's responsible business practices and support of social and environmental issues.  

Porter Novelli Launches New Purpose Practice

Award-winning agencies Porter Novelli and Cone bring together expansive expertise to make a meaningful difference on business, brands and society
Press Release

NEW YORK, February 13, 2018 /3BL Media/ - Global public relations leader Porter Novelli (PN) announced the launch of its global Purpose Practice, specializing in purpose-driven brand strategy, corporate social responsibility (CSR), social marketing, social impact and brand communications. The launch follows Porter Novelli’s merger with Cone, a leading CSR firm, in February 2017.

Top 10 CSR Trends of 2015

Blog

The growing and urgent rallying cry from people around the world to address critical global issues reached a fever pitch in 2015.

It's Time to Communicate about Climate Solutions

Blog

In the lead up to Climate Week in New York and the climate talks in Paris this fall, there has been an outpouring of compelling graphics and videos illustrating the human causes and eventual dangers of climate change including, “

Shock Top Invests in Start-ups to Fight Drought

Blog

As the California drought moves well into its fourth year, individuals, municipalities and companies alike are seeking innovative solutions to water protection.

Red Nose Day Crosses the Pond, Raises Funds Through Humor

Blog

While the urgent support needed for many social and environmental issues is no laughing matter, sometimes a dose of humor is just what is needed to motivate people to support important causes.

ElastiGirl and Other Inspirations: Q&A with J&J's Paulette Frank

Blog

Prove Your Purpose recently sat down with Paulette Frank, Johnson & Johnson's* vice president of sustainability and Cone's partner for the 2014 Recycling in the Home Survey, to learn more about the company's sustainability commitments, what inspired

Bangladesh Factory Victims Fund: Donating is Responsible, Not Admission of Guilt

Blog

Since last year's Bangladesh factory collapse, a number of companies have made efforts to improve factory conditions and address worker well-being, including 

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