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2011 Cone Green Gap Trend Tracker: Consumers Still Confused

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Three years after Cone conducted its 2008 Green Gap Survey, the latest look at Americans’ perceptions of environmental marketing claims proves not much has changed. Sadly, consumers are still confused and overwhelmed, according to the 2011 Cone Green Gap Trend Tracker.

Recruit, then Activate: Building an Engaged Facebook Following on World Water Day

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Today is World Water Day, an international day of awareness and action in support of our planet’s growing water needs. World Water Day reaches people around the world, from the one in seven people worldwide who lack access to clean water to the companies, NGOs and governments that support this important cause.

A Long-Term View for Relief in Japan

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Japan is facing the aftermath of one of the most devastating natural disasters in recent history – a 9.0-magnitude earthquake followed by tsunami, which caused a nuclear crisis.

Out with Transparency: In with Transparent Brands

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Last week the Sustainable Apparel Coalition – comprised of big brands such as Patagonia, Timberland and H&M – announced efforts to build a database of the environmental impacts along the apparel production supply chain. Eventually, the database will help ensure every garment sold has a consumer-facing sustainability score, clearly communicating impacts to the purchaser in a form they understand.

Technology Supporting Product Transparency

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For consumers who are increasingly concerned about how the products they buy are sourced and made – there’s a (m)app for that. Sourcemap, developed by a team from the MIT Media Lab, is an open-source, volunteer-driven website that maps the supply chains of consumer goods. Individuals will soon be able to determine the carbon footprint of all the goods they consume, from orange juice to Xbox 360s.

Insights from a Master Storyteller

Blog

Cone launched its new agency speaker series last week with a presentation by filmmaker and activist Socheata Poeuv whose award-winning documentary, “New Year Baby,” resonated deeply with many of our staff.  New Year Baby, a film about the Khmer Rouge genocide in Cambodia, begins with a stunning revelation about Poeuv’s family, survivors of the genocide, and takes us through a highly personal and poignant story as she visits Cambodia to learn more about her parents’ past. 

Laws that Encourage the Triple Bottom Line

Summary: 

CA proposes bill that would establish a new model of business called a “flexible purpose corporation,” allowing companies to give equal weight to all elements of the triple bottom line.

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CA proposes bill that would establish a new model of business called a “flexible purpose corporation,” allowing companies to give equal weight to all elements of the triple bottom line.

Not Just a Crisis Issue – Transparency as a CR Opportunity

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The heated discussion around the Taco Bell lawsuit for using only 36 percent beef in its tacos has been wrongly framed. Although many view it as a crisis communication challenge, it is in fact a symptom of the company’s misaligned corporate responsibility priorities.

Why to Think Twice About Cause Voting Campaigns

Challenges to consider before diving in
Blog

Pepsi Refresh made a huge splash with its launch in 2010 and, more than a year later, it’s still getting a lot of attention. With all the fanfare, it’s hardly surprising it has caused a bit of a stir in the cause marketing world as companies consider whether a voting campaign could also be their best bet for consumer engagement. Before you dive in, consider some challenges unfocused voting campaigns face:

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