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Is "Great For You" Good for Consumers?

Blog

With one-third of American adults struggling with obesity, there is little doubt that action must be taken to curb this growing epidemic.

CSR Minute: Cone Communications Releases Global CR Study; The Conference Board to Host Symposium on Corporate Political Spending

Summary: 

The CSR Minute is your daily video digest of the most relevant Corporate Social Responsible news of the day. Our team of 3BL Media correspondents tracks the global world of corporate social responsibility to bring you coverage of the most important announcements, initiatives, issues, trends, ideas, and breaking news. 

Press Release

The CSR Minute is your daily video digest of the most relevant Corporate Social Responsible news of the day. Our team of 3BL Media correspondents tracks the global world of corporate social responsibility to bring you coverage of the most important announcements, initiatives, issues, trends, ideas, and breaking news. 

When Charity Walks Attack

Blog

Hide your kids! Run for the hills! Another charity walk is coming through your streets!

Charity walks, runs and rides are nothing new; in fact, the nation’s first walk took place more than 40 years ago. Yet, the latest trend in charity walks is disparaging them.

New Media is Revolutionizing Cause

Blog

Reusable bag? Check. Locally grown produce? Check. Check-in? Check.

Creative Fundraising in a Challenging Economy

Blog

Tough times call for fresh tactics. The recent recession is still hitting foundations and nonprofits straight in the wallet. In fact, 87 percent of organizations surveyed say the economy continues to impact their daily operations. With so much at stake, nonprofits are coming out of the downturn with thicker skin and bold new approaches to fundraising.

2011 Cause Marketing Forum Recap

Blog

Hundreds of cause marketers congregated in Chicago yesterday for the 9th annual Cause Marketing Forum annual conference (CMF). Representing companies, nonprofits and agencies, the 450 attendees hailed from more than 30 states and several countries. A few takeways from the event:

Join Cone for a Free Environmental Marketing Webinar on April 20.

Blog

Join Cone for a FREE webinar on April 20, 2011 from 1:00-2:00 p.m. ET to discuss the findings of the 2011 Cone Green Gap Trend Tracker. The trend tracker examines consumers’ perception of green marketing messages, unearthing insights all companies need to know in light of revisions to the FTC Green Guides, due out later this year.

The webinar will cover: 

2011 Cone Green Gap Trend Tracker: Consumers Still Confused

Blog

Three years after Cone conducted its 2008 Green Gap Survey, the latest look at Americans’ perceptions of environmental marketing claims proves not much has changed. Sadly, consumers are still confused and overwhelmed, according to the 2011 Cone Green Gap Trend Tracker.

Recruit, then Activate: Building an Engaged Facebook Following on World Water Day

Blog

Today is World Water Day, an international day of awareness and action in support of our planet’s growing water needs. World Water Day reaches people around the world, from the one in seven people worldwide who lack access to clean water to the companies, NGOs and governments that support this important cause.

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