(3BLMedia/theCSRfeed)BOSTON, MA- February 2, 2010 -Cone announces the release of its 2010 Corporate Responsibility Report. The report provides information on Cone’s corporate responsibility (CR) initiatives and describes measures taken to address the agency’s social, environmental and economic impacts.
The 2010 holiday fundraising push has come to an end, but that doesn’t mean communication of your philanthropy or cause program should fade with the timely tax incentive.
Blog
The 2010 holiday fundraising push has come to an end, but that doesn’t mean communication of your philanthropy or cause program should fade with the timely tax incentive.
The year started off with a bang with accountability questions related to Wyclef Jean's Yele Haiti Foundation. From April on, people berated BP and cringed as the CEO told us one thing about the environmental and economic damage caused by the Deepwater Horizon oil spill, while images flooding the media showed quite another story.
It was a banner year for cause marketing as companies, nonprofits, academics, media, celebrities, government and consumers all turned up the dial on cause.
Blog
It was a banner year for cause marketing as companies, nonprofits, academics, media, celebrities, government and consumers all turned up the dial on cause.
Salvation Army Red Kettle and Toys for Tots Leading Programs Consumers Will Support
Press Release
(3BLMedia/theCSRfeed) BOSTON, MA - November 17, 2010 - ‘Tis the season for giving back, and companies should be prepared to lead the charge. Nearly nine-in-10 consumers (89%) want companies to support causes this holiday season, and 78 percent want to be personally engaged in these efforts.
A response to the USA Today KINDNESS blog post declaring the death of cause marketing as we know it
Blog
Billions of dollars have been raised, millions of consumers have been engaged and untold lives have been impacted across the globe. Rest assured, cause marketing is alive and well.
Storefronts can be for more than just peddling wares - they can also serve as a vehicle for promoting the greater good. Although selling products associated with a cause has become mainstream, there are a small number of retailers going beyond the shelf and creating new models for pairing business and philanthropy.
