Japan is facing the aftermath of one of the most devastating natural disasters in recent history – a 9.0-magnitude earthquake followed by tsunami, which caused a nuclear crisis.
Last week the Sustainable Apparel Coalition – comprised of big brands such as Patagonia, Timberland and H&M – announced efforts to build a database of the environmental impacts along the apparel production supply chain. Eventually, the database will help ensure every garment sold has a consumer-facing sustainability score, clearly communicating impacts to the purchaser in a form they understand.
For consumers who are increasingly concerned about how the products they buy are sourced and made – there’s a (m)app for that. Sourcemap, developed by a team from the MIT Media Lab, is an open-source, volunteer-driven website that maps the supply chains of consumer goods. Individuals will soon be able to determine the carbon footprint of all the goods they consume, from orange juice to Xbox 360s.
Cone launched its new agency speaker series last week with a presentation by filmmaker and activist Socheata Poeuv whose award-winning documentary, “New Year Baby,” resonated deeply with many of our staff. New Year Baby, a film about the Khmer Rouge genocide in Cambodia, begins with a stunning revelation about Poeuv’s family, survivors of the genocide, and takes us through a highly personal and poignant story as she visits Cambodia to learn more about her parents’ past.
CA proposes bill that would establish a new model of business called a “flexible purpose corporation,” allowing companies to give equal weight to all elements of the triple bottom line.
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CA proposes bill that would establish a new model of business called a “flexible purpose corporation,” allowing companies to give equal weight to all elements of the triple bottom line.
The heated discussion around the Taco Bell lawsuit for using only 36 percent beef in its tacos has been wrongly framed. Although many view it as a crisis communication challenge, it is in fact a symptom of the company’s misaligned corporate responsibility priorities.
Pepsi Refresh made a huge splash with its launch in 2010 and, more than a year later, it’s still getting a lot of attention. With all the fanfare, it’s hardly surprising it has caused a bit of a stir in the cause marketing world as companies consider whether a voting campaign could also be their best bet for consumer engagement. Before you dive in, consider some challenges unfocused voting campaigns face:
(3BLMedia/theCSRfeed)BOSTON, MA- February 2, 2010 -Cone announces the release of its 2010 Corporate Responsibility Report. The report provides information on Cone’s corporate responsibility (CR) initiatives and describes measures taken to address the agency’s social, environmental and economic impacts.
The 2010 holiday fundraising push has come to an end, but that doesn’t mean communication of your philanthropy or cause program should fade with the timely tax incentive.
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The 2010 holiday fundraising push has come to an end, but that doesn’t mean communication of your philanthropy or cause program should fade with the timely tax incentive.
