Cone

The Year in CSR: The Four Trends of 2010

Blog

The year started off with a bang with accountability questions related to Wyclef Jean's Yele Haiti Foundation. From April on, people berated BP and cringed as the CEO told us one thing about the environmental and economic damage caused by the Deepwater Horizon oil spill, while images flooding the media showed quite another story.

Ten Words for a Year in Cause Marketing

Summary: 

It was a banner year for cause marketing as companies, nonprofits, academics, media, celebrities, government and consumers all turned up the dial on cause.

Blog

It was a banner year for cause marketing as companies, nonprofits, academics, media, celebrities, government and consumers all turned up the dial on cause.

Consumers Prepared to Give Big This Holiday Season with Companies' Help

Salvation Army Red Kettle and Toys for Tots Leading Programs Consumers Will Support
Press Release

(3BLMedia/theCSRfeed) BOSTON, MA - November 17, 2010 - ‘Tis the season for giving back, and companies should be prepared to lead the charge. Nearly nine-in-10 consumers (89%) want companies to support causes this holiday season, and 78 percent want to be personally engaged in these efforts.

Cause Marketing – Alive and Well

A response to the USA Today KINDNESS blog post declaring the death of cause marketing as we know it
Blog

Billions of dollars have been raised, millions of consumers have been engaged and untold lives have been impacted across the globe.  Rest assured, cause marketing is alive and well.

Storefront Philanthropy - Retailers are Creating a New Model of Philanthropy and Cause Marketing

Blog

Storefronts can be for more than just peddling wares - they can also serve as a vehicle for promoting the greater good. Although selling products associated with a cause has become mainstream, there are a small number of retailers going beyond the shelf and creating new models for pairing business and philanthropy.

Partnering to Build Your Brand

Cone EVP Craig Bida discusses a missed brand-building opportunity he recently experienced.
Summary: 

Cone EVP Craig Bida discusses a missed brand-building opportunity he recently experienced.

Blog

Cone EVP Craig Bida discusses a missed brand-building opportunity he recently experienced.

Balancing the Cause Shock-Factor

Navigating the fine line between communicating an issue and taking a message too far
Summary: 

Balancing the Cause Shock-Factor: Navigating the fine line between communicating an issue and taking a message too far.

Blog

Balancing the Cause Shock-Factor: Navigating the fine line between communicating an issue and taking a message too far.

New FTC Environmental Marketing Guidelines – Cone's First Impressions…

A blog summary and video response from Cone's Chief Reputation Officer, Mike Lawrence
Summary: 

Cone's Chief Reputation Officer, Mike Lawrence, offers initial reactions to the FTC's proposed revisions to it's "Green Guides" and implications for marketers.

Blog

Cone's Chief Reputation Officer, Mike Lawrence, offers initial reactions to the FTC's proposed revisions to it's "Green Guides" and implications for marketers.

Millennials Close at Moms' Heels: 2010 Cone Cause Evolution Study

Millennals second only to moms as most socially conscious consumers
Summary: 

Millennals second only to moms as most socially conscious consumers.

Blog

Millennals second only to moms as most socially conscious consumers.

Moms Most Active Cause Consumers: 2010 Cone Cause Evolution Study

Cone EVP Alison DaSilva discusses what makes moms stand-out cause consumers
Summary: 

Cone EVP Alison DaSilva discusses what makes moms stand-out cause consumers.

Blog

Cone EVP Alison DaSilva discusses what makes moms stand-out cause consumers.

Pages

Subscribe to Cone