Cone Communications

Corona Accepting Plastic as Payment for Beer

Blog

There’s no question plastic has become the sustainability issue of the year. And for good reason, especially as environmental advocates such as Dame Ellen MacArthur warn there will be more plastic than fish in our world’s oceans by 2050.

Purpose Messages Evoke Greater Attention, Arousal and Emotion, According to First-of-its-Kind Biometrics Research by Porter Novelli/Cone

79% of Americans feel a deeper personal connection to companies with values similar to their own
Press Release

NEW YORK, May 29, 2019 /3BL Media/ – Americans are more likely to have a positive image of (89%), trust in (86%) and be loyal (83%) to brands that lead with Purpose, according to the 2019 Porter Novelli/Cone Purpose Biometrics Study. This first-of-its-kind biometrics study, examines not only what consumers say they will do to support responsible brands, but also how they feel and physically react when exposed to Purpose-driven messaging.

WEBINAR: Red Nose Day and the Power of Partnerships: Changing Millions of Kids’ Lives, One Nose at a Time

Article

Red Nose Day, the national fundraising campaign to end child poverty, has raised nearly $150 million since 2015 – impacting more than 16 million children in the U.S. and around the world. In the run up to this year’s Red Nose Day on May 23, ONE HUNDRED, a multi-disciplinary agency that connects the nonprofit sector with leading experts in brand reputation, communications, marketing, and fundraising, will share best practices and key insights based on Red Nose Day’s approach to partnerships to achieve accelerated growth and scale, furthering its mission to end child poverty.

Allbirds Partners with The Audubon Society for Endangered Bird Shoe Line

Blog

As issues like climate change, deforestation and water scarcity heat up, so too doe the plight of animals. In fact, there are more than 27,000 species threatened with extinction, according to the IUCN Red List, that is more than 27 percent of all assessed species.

Everlane Partners With The New York Times to Push the Truth of Climate Change

Blog

Although more than seven-in-10 (73%) Americans think global warming is happening and nearly the same amount (72%) say global warming is important to them personally, according to new research from Yale, the concept of climate change is still called into question on a nearly daily basis.

Tesco Tests Plastic-Free in Produce Aisle

Blog

Plastic use continues to plague our planet,  with 40 percent only being used once before ending up in our landfills, waterways and oceans. The use of plastic in products and packaging has become a critical concern for companies, consumers and other stakeholders alike.

World Water Day: Companies Helping Billions Access This Basic Human Right

Blog

Friday marked World Water Day, an annual international observance created by the UN to advocate for and grow awareness of sustainable management of freshwater resources as a worldwide issue. Despite the world’s technological advances, billions of people still do not have access to clean and safe water.

World Water Day: Companies Helping Billions Access This Basic Human Right

Blog

Friday marked World Water Day, an annual international observance created by the UN to advocate for and grow awareness of sustainable management of freshwater resources as a worldwide issue. Despite the world’s technological advances, billions of people still do not have access to clean and safe water.

The Next Wave of Employee Engagement: Takeaways from the Benevity Goodness Matters Conference

Blog

Last week, the Cone team headed to the Benevity Goodness Matters conference in Palm Springs, California for more than two days of conversation around imagining what’s next in the world of employee engagement. The conference featured trends, insights and client stories, all focused on how organizations can better rally employees around company focus areas, as well as their personal passions. Here are our four big takeaways from the event:

Activating Successfully Around Black History Month

Blog

Over the years, brands have leveraged Black History Month to create campaigns and activations that celebrate and honor the culture, history and successes of black people. In an era when consumers care about meaningful and Purpose-driven messaging, how do companies commemorate Black History Month without seeming inauthentic? The task should be approached delicately and respectfully, as consumers often critically evaluate the authenticity of Black History Month activations.

Pages

Subscribe to Cone Communications