Consumers

2012 Cause Marketing Forum Recap

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The Cause Marketing Forum celebrated its 10th anniversary this week, as more than 500 corporate, nonprofit and agency practitioners came together in Chicago to share insights and best practices. The issues and industries were diverse, but a few key themes rang true for all:

Connecting Consumers to the Environment

Cone Communications' Jonathan Yohannan discusses insights from the 2012 Cone Green Gap Trend Tracker
Multimedia with summary

Cone Communications’ 2012 Green Gap Trend Tracker found that 69 percent of Americans routinely consider the environment when making purchasing decisions; however, distrust and confusion still persist. In this video, Cone’s EVP of corporate responsibility, Jonathan Yohannan, summarizes the research and gives tips on how to make environmental messaging relevant to consumers.

To download the full report, please click here.

Groupon Partners with Crowdrise; Comcast Holds 11th Annual Comcast Cares Day; Climate Counts Teams Up with ePlusGreen - CSR Minute for April 23, 2012

Summary: 

The CSR Minute is your daily video digest of the most relevant Corporate Social Responsibility news of the day. Our team of 3BL Media correspondents tracks the global world of corporate social responsibility to bring you coverage of the most important announcements, initiatives, issues, trends, ideas, and breaking news.

Press Release

The CSR Minute is your daily video digest of the most relevant Corporate Social Responsibility news of the day. Our team of 3BL Media correspondents tracks the global world of corporate social responsibility to bring you coverage of the most important announcements, initiatives, issues, trends, ideas, and breaking news.

Nestlé Releases Global Shared Value Report; Cone Green Gap Trend Tracker Adds up Consumer Attitudes to Eco-Products - CSR Minute for April 18, 2012

Summary: 

The CSR Minute is your daily video digest of the most relevant Corporate Social Responsibility news of the day. Our team of 3BL Media correspondents tracks the global world of corporate social responsibility to bring you coverage of the most important announcements, initiatives, issues, trends, ideas, and breaking news.

Press Release

The CSR Minute is your daily video digest of the most relevant Corporate Social Responsibility news of the day. Our team of 3BL Media correspondents tracks the global world of corporate social responsibility to bring you coverage of the most important announcements, initiatives, issues, trends, ideas, and breaking news.

Consumers May Not Be “Buying” Companies’ Environmental Claims

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We're pleased to share our newest environmental research, the 2012 Cone Green Gap Trend Tracker, the third in a series of benchmark surveys examining American consumers' perceptions of environmental marketing. The good news: Americans continue to buy with the environment in mind. The bad news: consumers are not necessarily trusting companies' environmental claims.

Inviting Consumers to Innovate

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Smart companies are embracing the notion that sometimes the best ideas come from unexpected sources, outside of their four walls.

The CEO’s Challenge: Balancing Expectations of Consumers and Investors

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By Margaret Coady

Should large companies help address societal issues? It's an age-old question that even today continues to be a  subject of lively debate for the private sector. A company’s investors might advocate that the company leave progress on societal issues to government and nonprofits, opting for a bare-minimum scenario in which businesses do little more than pay taxes, obey the law, and pass all profits to shareholders.

New AT&T Eco-rating System to Help Consumers Learn About Environmental Features Of Mobile Devices

Wireless Shoppers Soon to Have Information on Device Materials, Energy Efficiency and Other Sustainability Attributes
Press Release

(3BL Media / theCSRfeed) Dallas - February 23, 2012 - People eager to check out the newest, fastest and coolest mobile handset devices will soon be able to learn about its environmental features too. 

CSR Minute: Carroll School of Management Center for Corporate Citizenship at Boston College Offers New Program; Recyclebank Wins Three Awards

Summary: 

The CSR Minute is your daily video digest of the most relevant Corporate Social Responsible news of the day. Our team of 3BL Media correspondents tracks the global world of corporate social responsibility to bring you coverage of the most important announcements, initiatives, issues, trends, ideas, and breaking news.

Press Release

The CSR Minute is your daily video digest of the most relevant Corporate Social Responsible news of the day. Our team of 3BL Media correspondents tracks the global world of corporate social responsibility to bring you coverage of the most important announcements, initiatives, issues, trends, ideas, and breaking news.

2011 Cone/Echo Global CR Opportunity Study: Cone Insights

Blog

Welcome to the world of responsible business. The unequivocal takeaway from the 2011 Cone/Echo Global CR Opportunity Study, which surveyed 10,000 people in 10 countries (markets home to nearly half the world’s population), is that consumers globally believe companies have an explicit responsibility to help change the world.

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