coronavirus

UPS Mobilizes Against Coronavirus in Collaboration With Global Customers and U.S. Agencies

Working with global companies to transport testing kits, personal protection equipment (PPE) and medical devices needed in support of public safety and to speed diagnosis and therapy for COVID-19
Press Release

ATLANTA, March 30, 2020 – UPS (NYSE:UPS) today announced an unprecedented increase in efforts in coordination with the President’s Coronavirus Taskforce, the Federal Emergency Management Agency (FEMA), and State health agencies. UPS Healthcare and UPS operations all over the world are working with many companies and agencies across the public and private sectors.

MetLife Foundation Donates $100,000 to North Carolina Food Bank to Help Those Impacted by Coronavirus

Press Release

CARY, NC, April 1, 2020 — MetLife Foundation announced today that it is donating $100,000 to Food Bank of Central & Eastern North Carolina to help deal with increased demand for their services as a result of coronavirus. 

Food banks face the challenge of getting shelf-stable food into people’s homes as quickly as possible, especially now that vulnerable populations such as the elderly have been advised to practice social distancing. In addition, food banks face greater need from families with children who no longer have access to meals at schools. 

MetLife Foundation Donates $50,000 to Northern Illinois Food Bank to Help Those Impacted by Coronavirus

Press Release

AURORA, IL, March 30, 2020 /3BL Media/ — MetLife Foundation announced today that it is donating $50,000 to Northern Illinois Food Bank to help deal with increased demand for their services as a result of coronavirus. 

Food banks face the challenge of getting shelf-stable food into people’s homes as quickly as possible, especially now that vulnerable populations such as the elderly have been advised to practice social distancing. In addition, food banks face greater need from families with children who no longer have access to meals at schools. 

How ViacomCBS Is Connecting to Fans During the Coronavirus Crisis

‘Sonic The Hedgehog’ goes on-demand early and ‘The Daily Social Distancing Show with Trevor Noah’ moves from digital to linear.
Article

By Nicole Bitette

The coronavirus has caused a radical shift in how—and how much—content is consumed around the globe. With millions of people forgoing typical social activities, there’s been an increased demand for options that can offer on-demand information and entertainment. Behind the camera, news crews are working amid unprecedented conditions to deliver constant updates, and late night shows known for slick in-studio productions are now finding creative ways to give fans daily boosts.

Youth in Power: Marketing to Gen Z Audiences During the Coronavirus Crisis

“Reaching young people is such an important part of this. We know how strong their voices are.”
Article

By Nicole Bitette

Millennials and Gen Z for the most part have been raised on the internet with information readily available at their fingertips. Now, with the coronavirus crisis unfolding around the world, they’re scrolling through their feeds looking for brands who are making a social impact, not serving them ads for sandals or sunglasses.

Meeting the Needs of Gen Z During COVID-19

How MTV News is helping young adults navigate this new normal together.
Article

By Nicole Bitette

As COVID-19 spreads across the globe, hospitalizing thousands and compelling governments to issue stay-at-home and social-distancing mandates, MTV News is tailoring content to meet the special concerns of its young audiences.

Smithfield Foods Supports Communities During COVID-19 Response With More Than $3 Million in Donations and Launch of “Good Food Challenge”

Press Release

SMITHFIELD, Va., March 27, 2020 /3BL Media/ - Smithfield Foods, Inc. today announced more than $3 million in cash and in-kind donations, including four million servings of protein, to support communities across America during the country’s response to COVID-19 (coronavirus).

BTS, The 1975, Charli XCX, and More Will Pack Twitch Stream Aid's Epic Fundraiser

Livestreaming all day to benefit the World Health Organization
Article

By Trey Alston

In the past few weeks, artists have taken to different social platforms for livestreamed performances, candid Q&As, and intimate talk-show chats, letting fans into their worlds during a time of uncertainty. This weekend, everything levels up.

Fiat Chrysler Automobiles Expands Coronavirus-related Relief Actions; 1 Million Meals for School Children Included in New Programs

Press Release

AUBURN HILLS, Mich., March 27, 2020 /3BL Media/ - As previously communicated to the company’s employees from Fiat Chrysler Automobiles (FCA) CEO Mike Manley, the company is in the process of converting its first plant to produce face masks for donation to first responders and health care workers. The first machinery has been delivered and installed with supply and donation coming on stream in the coming weeks.

Merck to Donate 300,000 Masks to New Jersey for COVID-19 Emergency Response

Response follows initial donation of half a million masks to support COVID-19 emergency response in New York City
Blog

In response to calls for personal protective equipment for health care workers and other front-line responders battling the COVID-19 pandemic, Merck & Co., Inc. announced that it is donating 300,000 masks to New Jersey’s Office of Homeland Security and Preparedness. As of Wednesday, March 25, 2020, New Jersey had confirmed more than 3,500 novel coronavirus cases, the second-highest in the U.S. after New York state.

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