Due to the accelerating "CEO Activism," or "Corporate Activism," trend, employees are demanding for companies to demonstrate what their values are and what they mean by integrity. How will this impact the future of sustainable business?
by John Howell, Editorial Director & VP of Content, 3BL Media
The collision of principle and policy in current affairs has just ratcheted up several notches in intensity. The reason? The latest round of tariffs on Chinese goods imported into the U.S. that takes direct aim at profits at a number of the largest multinationals. After losing the lobbying battle to stave off this latest round, these companies are going public with their protests, hoping to encourage a rollback by taking a collective stand against a policy that hits their bottom line.
Considering all that we have experienced over the past 18 months, we are definitely at an inflection point when it comes to the business community deciding what role it has in pursuing social good. More companies have realized they have no choice but to speak out, and even take action, on some of the most volatile political and social issues of our time.
National Basketball Players Association Foundation’s Sherrie Deans, NPR’s Louise Schiavone, Los Angeles Times’ Eli Stokols Join 3BL Forum Panel, Oct. 25
WASHINGTON, D.C., September 17, 2018 /3BL Media/ – Athletes, chefs, and CEOs are among those speaking out on environmental, social, and political issues, prompting a 3BL Media Town Hall sponsored by MSL that will examine whether the Brands Taking StandsTM phenomenon is a movement or a moment.
For three fast-paced and dynamic days, 3BL Forum will convene C-suite executives, business leaders, and corporate responsibility and sustainability professionals to share insights about the challenges they face and their response to our new era of corporate activism.
‘Sustainarati’ Insights Sought to Learn How Corporate Responsibility is Evolving
WASHINGTON, D.C., August 23, 2018 /3BL Media/ – 3BL Media, the world’s leading communications partner for purpose-driven organizations, has partnered with the independent research consultancy GlobeScan to conduct the first Brands Taking Stands research study. Please click here to begin the survey.
Former Erb Institute | Business for Sustainability PostDoc, Jocelyn Leitzinger
Activists and industry For many people, the combination of activists and industry brings to mind images of protestors chanting while marching with signs and banners in front of a company’s store, headquarters or production facility. For others, it suggests the maneuverings of shareholder activists—equity stakeholders using their investments to pressure a company’s management into some form of policy change.
What it might not evoke is visions of support, cooperation or collaboration.
We are at an exciting moment for employee engagement, with its untapped potential arguably larger than ever. Civic engagement is on the rise with volunteer platforms showing double to triple digit increases in engaged citizens. Millennials are maturing into leadership positions, enabling them to translate their appetite for purpose-driven work into everyday business practice.
Seventy percent of Americans believe companies have an obligation to take actions to improve issues that may not be relevant to everyday business operations, according to the 2017 Cone Communications CSR Study. That means addressing some of the hot-button issues in the news today, as 78 percent of Americans believe it’s important for companies to stand up for important social justice issues.