Corporate Social Responsibility Helps in Recruiting and Retaining Top Talent
Blog
While most leaders agree that investing in corporate philanthropy and employee giving programs are great for a corporate brand, these initiatives have become more important than ever, especially for hiring and retention.
>89% of executives surveyed said a strong sense of collective purpose drives employee satisfaction - Harvard Business Review's - The Business Case for Purpose
Quick and easy ways to get your workforce behind the meaning of Memorial Day
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Memorial Day honors the men and women who died while serving in the US military. Originating during the Civil War, Memorial Day was declared a federal holiday in 1971. While businesses across the nation are closed, giving their employees the three-day weekend start to summer, it doesn’t mean you can’t observe and incorporate this day into your total CSR strategy.
This question is so fundamental, and yet too often it’s not even asked by those funding and working towards social impact.
We assume it was asked and answered by someone else at some earlier time, or that this initiative with its holistic approach to the whole person can’t be reduced to a single or even set of metrics. Or maybe it’s that we simply don’t have the time and resources to build that data-driven culture that allows us to adjust our strategy and actions based on whether our indicators of success are flashing green or red.
Takeaways from the Council on Foundations Leading Together Conference
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At the recent Council on Foundations bi-annual conference, Leading Together, almost 1000 philanthropy leaders and business, government, and academia influencers gathered together to connect, share, and learn with one another.
Global giving is on a steady rise. As more and more of our clients expand their markets overseas, we see a steady incremental increase in global philanthropy as well. Our observations align with industry research. Take a look at CECP’s Giving in Numbers reports over the past six years.
“Non-profits are stakeholders. Someone finally listened.”
A direct quote from one of the founding members at the third annual CyberGrants Nonprofit Organization Council (NPO Council) meeting. The words were in reaction to those from CyberGrants CEO Mark Layden when he said “We used to think the NPO was merely the outcome at the end of the donation process in our Visio diagram. That simply is not true. We want to change the way we do things so you can change the world.”
Corporations are evolving their general philanthropy approaches towards supporting causes more tightly aligned with other company initiatives. This reflects a desire to be strategically consistent, purpose driven, and to concentrate giving that produces the most impact. We see this first-hand with our progressive CyberGrants clients. But don’t just take our word for it. There are several industry studies that validate this trend.
The need for corporate giving is off the charts. So do you just give more dollars?
We see your dilemma every single day. More events, more urgency and more distress. But just giving more dollars isn’t necessarily better. Doing it quickly, and with focus on making your dollar go further is what creates impact for you.
View our two-minute video and learn how leaders like you are achieving Agile Social Impact.
How to get the most impact from your grantmaking, volunteer and employee-giving
The shift from single, point in time campaigns to providing a range options results in more giving, engagement, and impact.
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We’ve all witnessed it. Technology advancements have given employees access. And access means new ways to give, and not necessarily through work. Concurrently, technology has made organizations more agile, to the extent that companies have completely flipped their philanthropy strategies and made recurring giving a cornerstone of their overall corporate citizenship efforts.
We certainly don’t need to inform you how great the demand is for corporate giving. Our shared world is rife with want and chaos and emergencies. The need is everywhere. Worthy, urgent causes roar up literally overnight. And thankfully, there’s people like you, and organizations like yours, who jump in and help in big ways. Whether through grantmaking, employee donations or volunteer programs, the challenges are the same. How can you best mobilize your resources, generate maximal impact, and deliver that impact as quickly to the point of need?
