corporate philanthropy

The PND Blog features conversation with CECP Director Margaret Coady

Discusses key findings for corporations and nonprofits from CECP report "Shaping the Future"
Summary: 

In this Q&A, Laura Cronin, director of the Toshiba America Foundation, speaks with CECP Director Margaret Coady about Shaping the Future: Solving Social Problems through Business Strategy, a new CECP report based on research by McKinsey & Company. The conversation includes an explanation of Sustainable Value Creation with concrete company examples, guidance for companies in choosing the right issue to address, and shows how this strategy can directly aid a company's ability to compete. Coady also provides advice for nonprofit leaders on how to interact with corporations now.

Read the full article...

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In this Q&A, Laura Cronin, director of the Toshiba America Foundation, speaks with CECP Director Margaret Coady about Shaping the Future: Solving Social Problems through Business Strategy, a new CECP report based on research by McKinsey & Company. The conversation includes an explanation of Sustainable Value Creation with concrete company examples, guidance for companies in choosing the right issue to address, and shows how this strategy can directly aid a company's ability to compete. Coady also provides advice for nonprofit leaders on how to interact with corporations now.

Read the full article...

Latest Trends in Corporate Giving from GlamourGoneGood

How Has Corporate Charitable Giving Evolved?
Summary: 

How has corporate charitable giving evolved?  Here is a perspective from GlamourGoneGood in a recent blog post that focuses on what's new in corporate charitable giving. 

Read the entire post here.

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How has corporate charitable giving evolved?  Here is a perspective from GlamourGoneGood in a recent blog post that focuses on what's new in corporate charitable giving. 

Read the entire post here.

Business’ Role in Solving Social Problems

By Charles H. Moore Executive Director, Committee Encouraging Corporate Philanthropy
Summary: 

Response from CECP Executive Director Charles Moore to two major newspapers have run opinion columns which our organization, the Committee Encouraging Corporate Philanthropy (CECP), believes represent outdated perspectives on the role of business in society.

Blog

Response from CECP Executive Director Charles Moore to two major newspapers have run opinion columns which our organization, the Committee Encouraging Corporate Philanthropy (CECP), believes represent outdated perspectives on the role of business in society.

CECP Report Proposes New Approach for Businesses to Solve Societal Challenges in the Coming Decade

Based on Research by McKinsey & Company
Summary: 

CECP presents this exciting study which is the result of a collaborative project with McKinsey & Company; research included interviews with dozens of CEOs and thought leaders in the field of corporate social engagement and business strategy. The report was also informed by live poll results at CECP’s annual Board of Boards CEO Conference in New York on Feb. 22, 2010.

Press Release

CECP presents this exciting study which is the result of a collaborative project with McKinsey & Company; research included interviews with dozens of CEOs and thought leaders in the field of corporate social engagement and business strategy. The report was also informed by live poll results at CECP’s annual Board of Boards CEO Conference in New York on Feb. 22, 2010.

Apply Now - CECP Excellence Awards in Corporate Philanthropy

Applications due on December 1, 2010 at 11:59 PM EST
Summary: 

Applications for CECP's Excellence Awards in Corporate Philanthropy are now available. The application is due on December 1, 2010 and will be reviewed by a distinguished cross-sector Selection Committee.

Press Release

Applications for CECP's Excellence Awards in Corporate Philanthropy are now available. The application is due on December 1, 2010 and will be reviewed by a distinguished cross-sector Selection Committee.

CECP Webinar - Preparing a Winning Excellence Awards Application

Tuesday, October 12, 2010 at 3:00 PM EDT
Summary: 

Reserve your space now for this interactive webinar which will provide tips on the Excellence Awards application and the opportunity to have your questions answered in real time. http://cecp.me/cjpXy6

Press Release

Reserve your space now for this interactive webinar which will provide tips on the Excellence Awards application and the opportunity to have your questions answered in real time. http://cecp.me/cjpXy6

What to Expect From Cause Marketing in the 2010 Holiday Season

Customizable Charitable Gift Cards are a Growing Trend
Summary: 

During the 2009 holiday season, many brands received a lift by partnering with non-profit organizations.  With the 2010 holiday season on the horizon, what are the cause marketing trends that we can expect to see for 2010? 

Megan Strand with InCouraged Communications states that  "The name of the game is consumer and employee involvement -  the more you're able to meaningfully involve and activate the 'people' component, the better."  

This sentiment is echoed by Jana Taylor, VP Marketing with Benevity Social Ventures.  "All of the available evidence suggests that not only will [cause marketing] be more of the same during the 2010 holiday season, but also that incorporating cause incentives and social responsibility initiatives into commercial operations is a long term trend."

Learn more as these two cause marketing experts offer insight into what brands and marketers might receive from a 2010 cause marketing campaign.  

Read the entire article by Kristina Knight on BizReport

 

Blog

During the 2009 holiday season, many brands received a lift by partnering with non-profit organizations.  With the 2010 holiday season on the horizon, what are the cause marketing trends that we can expect to see for 2010? 

Megan Strand with InCouraged Communications states that  "The name of the game is consumer and employee involvement -  the more you're able to meaningfully involve and activate the 'people' component, the better."  

This sentiment is echoed by Jana Taylor, VP Marketing with Benevity Social Ventures.  "All of the available evidence suggests that not only will [cause marketing] be more of the same during the 2010 holiday season, but also that incorporating cause incentives and social responsibility initiatives into commercial operations is a long term trend."

Learn more as these two cause marketing experts offer insight into what brands and marketers might receive from a 2010 cause marketing campaign.  

Read the entire article by Kristina Knight on BizReport

 

Web initiative 'gives back' at high speed

Employees can give to charities year-round
Summary: 

Workplace giving programs rev up in the fall and Bryan de Lottinville is part of a trend using web-based philanthropy solutions to make it easier for companies, their employees and their customers to give throughout the year.

"It's more top of mind with individuals and companies than ever before," says de Lottinville, president and CEO of Benevity Social Ventures Inc. "What's been lacking out there is a cost-effective means for people -- regardless of their means -- to give back."

Read the entire article in the Calgary Herald.

Blog

Workplace giving programs rev up in the fall and Bryan de Lottinville is part of a trend using web-based philanthropy solutions to make it easier for companies, their employees and their customers to give throughout the year.

"It's more top of mind with individuals and companies than ever before," says de Lottinville, president and CEO of Benevity Social Ventures Inc. "What's been lacking out there is a cost-effective means for people -- regardless of their means -- to give back."

Read the entire article in the Calgary Herald.

Aviva Community Fund “Insures” New Season of Positive Change with $1,000,000 Pledge

Benevity powering the donation processing and tax receipting functionality for the Aviva Community Fund
Summary: 

Aviva Canada is welcoming a new season of change with today’s launch of the second Aviva Community Fund competition.  Building on the success of the 2009 campaign, the company has doubled its pledge, offering $1,000,000 to lead, empower and support community initiatives across the country. Canadians can submit ideas on AvivaCommunityFund.org that will have a positive effect on their local community.  After rallying support from friends, family, neighbours and co-workers, the most popular ideas will have a chance to be funded with the $1,000,000 Aviva Community Fund. 

Press Release

Aviva Canada is welcoming a new season of change with today’s launch of the second Aviva Community Fund competition.  Building on the success of the 2009 campaign, the company has doubled its pledge, offering $1,000,000 to lead, empower and support community initiatives across the country. Canadians can submit ideas on AvivaCommunityFund.org that will have a positive effect on their local community.  After rallying support from friends, family, neighbours and co-workers, the most popular ideas will have a chance to be funded with the $1,000,000 Aviva Community Fund. 

Corporate Matching: A Catalyst for Corporate Giving

Why it Matters - 5 Compelling Considerations
Summary: 

Corporate matching is a catalyst for corporate giving. It can help socially responsible companies more actively involve their customers and employees in corporate philanthropy, create stronger connections with stakeholders and increase transparency around community investment and cause marketing initiatives.

Following is a brief overview of corporate matching in the context of engaging consumers and employees in corporate giving opportunities and 5 reasons to consider implementing matching as part of your giving initiatives.
Blog

Corporate matching is a catalyst for corporate giving. It can help socially responsible companies more actively involve their customers and employees in corporate philanthropy, create stronger connections with stakeholders and increase transparency around community investment and cause marketing initiatives.

Following is a brief overview of corporate matching in the context of engaging consumers and employees in corporate giving opportunities and 5 reasons to consider implementing matching as part of your giving initiatives.

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