The culture around employee giving and engagement is dynamic. That’s appropriate, given how diverse employees are, from the causes they want to support, to the ways in which they want to support those causes, to the methods they use to share their experiences – it’s a vast and ever-changing landscape. That’s why it’s so important that we ask employee donors what they want when it comes to charitable giving or volunteering their time or skills. And that’s why it’s equally critical that employers listen to their employees and make improvements based on that learning.
Each year your organization works hard to meet its social responsibility and employee engagement goals while also meeting your employees' expectations. How did your 2016 employee giving and engagement programs perform?
With Benevity’s user-centric technology, TQL increased giving by more than 33%
CALGARY, AB, January 26, 2017 /3BL Media/ - Total Quality Logistics, the second largest freight brokerage firm in North America, achieved a record-high participation rate of 75% in its 2016 annual employee giving campaign – its inaugural year using a new charitable giving software platform.
Having had the privilege to work with hundreds of enterprise companies — many of which are part of the Fortune 1000 — we're often asked about what works best when it comes to workplace giving programs. Companies want to know how to get the greatest social and business outcomes out of their programs and we want to help. The first and last thing to remember? The goal of your giving programs must be employee engagement. This may seem obvious, but it’s worth mentioning because many programs aren’t designed with this goal in mind.
Do I pay the rent or feed my children? Do I heat my home … or do I eat? These are some of the tough choices many families in America face today. Did you know that a staggering 1 in 6 children faces hunger in America? The biggest reason for this is, of course, poverty. Poverty is a painful reality faced by families all across the U.S.—many of them are your neighbors, friends or family. Ironically, many are working families who hold steady jobs (sometimes multiple jobs) but still struggle to make ends meet.
Workplace giving has evolved considerably in the past decade. Since 2000, America’s Charities has been reporting trends that are shaping this evolving field from both the employer and nonprofit perspective. In 2017, our Snapshot report series will continue to capture topics at the forefront of social responsibility, employee engagement, digital culture and impact. But for the first time ever, we will explore trends in employee giving from the perspective of donors.