Purpose isn’t just the latest marketing buzzword or moment-in-time tactic. Not only do Americans expect companies to lead with Purpose, they are ready to reward these companies in a variety of ways. In fact, companies that lead with Purpose will stand to build deeper bonds with existing consumers, expand the consumer base and enlist those brand advocates to share the brand message.
Pfizer has long been a partner in the global effort to eliminate trachoma, the world’s leading infectious cause of blindness, through its donation of an oral antibiotic that can help treat and prevent the debilitating disease. Now, Pfizer has announced that it will extend its donation of the antibiotic through 2025, building on the company’s 20-year support of a partnership to eliminate this disease.
By increasing access to these integrated services, we’re helping women access reproductive and sexual health services at the same time their children are vaccinated – and in turn, supporting efforts to improve the health of women and their families by:
With the successful launch of the SPARK Global Volunteer Program in 2016, MilliporeSigma, the life science business of Merck KGaA, Darmstadt, Germany, employees continue to SPARK curiosity around the world, giving back to the communities in which they live and work during 2018 quarterly dedicated SPARK weeks. In addition to SPARK events organized throughout the year, the dedicated SPARK weeks model brings employees together at specific and consistent points in time.
When Dr. Charles A. Knirsch, MD, MPH, joined Pfizer more than 20 years ago, planning had just begun for a new partnership to eliminate trachoma, a neglected tropical disease and the world’s leading infectious cause of blindness.