Nearly 3,000 local Hawaii youth are estimated to be at risk for commercial sexual exploitation. Even as the COVID-19 pandemic shut much of the world down, this crime did not disappear. Demand merely shifted online, making many of its victims even more vulnerable to violence.
Jessica Munoz co-founded the Honolulu, Hawaii-based Hoʻōla Nā Pua, which means “New Life for Our Children,” to combat sex trafficking in the island state. Today, the organization is working with Booz Allen to use data and design thinking in the fight.
We believe that over the next 10 years, effective CSR initiatives of purpose-driven companies will be characterized by three principles: business alignment, user-centricity and co-creation.
Corporate social responsibility—the practice of companies holding themselves accountable to serve a social purpose and make a positive impact—was not always the main focus of business leaders. Channel some profits into philanthropy, it was thought, and you’ve checked the CSR box.