Drama

The Intruder - Radio Soap Operas Teach Local Communities About Sexual Health

Summary: 

Two radio soap operas taught Guatemalan communities about important sexual health issues. Intrigue, romance and conflict help health organizations reach target audience by captivating listeners with enthralling plots.  Partnerships between Comunicares and Tan Ux’il, two Guatemalan non-profits, and Media Impact, a New York City based non-profit, enable and empower Guatemalan communities to harness the power of Entertainment-Education to broadcast critical social messages through radio programs.  

Blog

Two radio soap operas taught Guatemalan communities about important sexual health issues. Intrigue, romance and conflict help health organizations reach target audience by captivating listeners with enthralling plots.  Partnerships between Comunicares and Tan Ux’il, two Guatemalan non-profits, and Media Impact, a New York City based non-profit, enable and empower Guatemalan communities to harness the power of Entertainment-Education to broadcast critical social messages through radio programs.  

Days of Radio, Lives of Drama

Media Impact profiled in El Diario Newspaper
Press Release

Days of Radio, Lives of Drama

Silvina Sterín Pensel [2009-09-06] El Diario NY

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