Quick Consult is a series where members of Taproot Foundation's team share insights into questions and topics we hear are top of mind for pro bono practitioners at all stages. Crystal Hendricks-Kretzer, Taproot's Director of Marketing and Communications, shares a few tips for building out your corporate storytelling efforts.
A guide for effectively communicating your pro bono initiatives
For corporate pro bono practitioners, storytelling is critical.
By communicating the impact of your pro bono programming effectively, you’ll promote your company’s social good initiatives both internally and externally. Those efforts can help elevate your company’s brand and position in the field—that’s the power of a good story.
More than two-thirds of American workers like their company’s CEO. Glassdoor, a job and career site where employees report anonymously on their bosses, has published a list that tells you exactly why. Glassdoor’s list of the 50 Highest Rated CEOs leading large corporations is based on ratings from employees in reviews of company culture and practices, both pros and cons; salary comparisons; and job interviews.
(3BL Media/Just Means) - Can companies engage with their communities to help them overcome challenges and improve society while turning a profit at the same time? The folks at the Shared Value Initiative think so. The group is a global community that is helping define shared value research, partnerships and application. It will be sharing knowledge during the Shared Value Leadership Summit that takes place in New York on May 13 and 14.