Edelman

Amplifying Your Pro Bono Story

A step-by-step approach to developing an effective storytelling strategy
Multimedia with summary

For corporate pro bono practitioners, telling stories is critical. By communicating the impact of your pro bono programming effectively, you’ll promote your company’s social good initiatives both internally and externally. Those efforts can help elevate your company’s brand and position in the field—that’s the power of a good story.

Crafting a Pro Bono Story That Resonates

A step-by-step approach to developing an effective pro bono storytelling strategy
Multimedia with summary

For corporate pro bono practitioners, telling stories is critical. By communicating the impact of your pro bono programming effectively, you’ll promote your company’s social good initiatives both internally and externally. Those efforts can help elevate your company’s brand and position in the field—that’s the power of a good story.

First Step in Telling Your Pro Bono Story? Prepare Your Stakeholders

Develop an effective storytelling strategy in this step-by-step approach
Multimedia with summary

For corporate pro bono practitioners, telling stories is critical. By communicating the impact of your pro bono programming effectively, you’ll promote your company’s social good initiatives both internally and externally. Those efforts can help elevate your company’s brand and position in the field—that’s the power of a good story.

Quick Consult: Jumpstart Your Corporate Storytelling

Blog

Quick Consult is a series where members of Taproot Foundation's team share insights into questions and topics we hear are top of mind for pro bono practitioners at all stages. Crystal Hendricks-Kretzer, Taproot's Director of Marketing and Communications, shares a few tips for building out your corporate storytelling efforts.

Tap into the power of storytelling

New Resource: Telling Your Pro Bono Story

A guide for effectively communicating your pro bono initiatives
Blog

For corporate pro bono practitioners, storytelling is critical.

By communicating the impact of your pro bono programming effectively, you’ll promote your company’s social good initiatives both internally and externally. Those efforts can help elevate your company’s brand and position in the field—that’s the power of a good story.

Points of Light Corporate Service Council Celebrates a Decade of Powering Volunteer Service and Accelerating Social Change

Blog

From global community days and home-builds to civic hackathons, companies have an immense power to mobilize and inspire their employees to achieve social change through service.

Video: New Developments in the Shared Value Field

Watch presentations of shared value in progress from Coca-Cola, Pearson, Visa, and more
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A view from the front lines of the global shared value conversation at the Shared Value Leadership Summit.

Blog

A view from the front lines of the global shared value conversation at the Shared Value Leadership Summit.

Employees Rate Top CEOS in Large and Small Companies

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More than two-thirds of American workers like their company’s CEO. Glassdoor, a job and career site where employees report anonymously on their bosses, has published a list that tells you exactly why. Glassdoor’s list of the 50 Highest Rated CEOs leading large corporations is based on ratings from employees in reviews of company culture and practices, both pros and cons; salary comparisons; and job interviews.

​Leaders Meet in New York For Shared Value Summit

by Antonio Pasolini
Blog

(3BL Media/Just Means) - Can companies engage with their communities to help them overcome challenges and improve society while turning a profit at the same time? The folks at the Shared Value Initiative think so. The group is a global community that is helping define shared value research, partnerships and application. It will be sharing knowledge during the Shared Value Leadership Summit that takes place in New York on May 13 and 14.

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