Corporations are evolving their general philanthropy approaches towards supporting causes more tightly aligned with other company initiatives. This reflects a desire to be strategically consistent, purpose driven, and to concentrate giving that produces the most impact. We see this first-hand with our progressive CyberGrants clients. But don’t just take our word for it. There are several industry studies that validate this trend.
There are three key ingredients you need for success when it comes to increasing employee participation in your company’s workplace giving program – awareness, simplicity, and fun. Many companies get one or two of these ingredients right, but often overlook the third – fun! So who better to look to for an example of ‘fun’ than Carnival Cruise Line – “The World’s Most Popular Cruise Line®.”
World Health Day takes place on April 7th each year, marking the anniversary of when the World Health Organization (WHO) was founded. WHO selects a different theme each year, focusing on one of the topics from their 6-point agenda: