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Social Media & CSR: Rules, Tools and People to Know

Social Media goes hand in hand with corporate social responsibility, sustainability, and community investment, but figuring it all out can be daunting. Here are some rules you must know, people you must meet, and tools you must have.
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Realized Worth works with companies to design and implement outstanding corporate volunteering programs. Our goal is to elevate employee volunteering from a task-oriented activity to a transformative experience.

Learn more about our services and clients here:

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Realized Worth works with companies to design and implement outstanding corporate volunteering programs. Our goal is to elevate employee volunteering from a task-oriented activity to a transformative experience.

Learn more about our services and clients here:

Carol Cone on Changing the Cause Marketing Landscape

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Cause marketing as we know it is dead, according to Carol Cone, founder and former CEO of Cone LLC. Carol takes a moment to explain the evolution of cause marketing and of the citizen consumer, which she says is dramatically changing. Find out why she thinks a fifth P should be added to the “Price, Product, Place and Promotion” mantra of most Corporate Social Responsibility initiatives in this interview.
 

Al Gore "Encouraged" by Oceanopolis

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Al Gore, the Nobel Laureate, Oscar winner, former congressman, senator, Vice President and once upon a time the next President of the United States, likes Oceanopolis, the Facebook game created by Greenopolis to make the recycling habit fun and engaging.

"Save Kai" Gets a Boost From Hollywood Celebs

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Last week the Twitterverse was buzzing with mentions of the “Save Kai” campaign by top Hollywood celebs. In addition to continued support from Mermaid Linden, Kai was cited by Twilight star Peter Facinelli, TV host and personality Danny Boome, and celebrity chef Evette Rios. Tweets calling attention to the digital fundraising campaign boosted Kai’s popularity as the unconventional star of an ‘eco-reality show’ and further raised awareness of Project Kaisei’s efforts to tackle the Plastic Vortex.

Is Shock and Awe Effective in Cause Marketing?

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We're excited to share an op-ed piece about Project Kaisei's "Save Kai" campaign that appeared in AdAge's Good Works Blog. The article addresses the question: Is Shock and Awe Effective in Cause Marketing? Drawing on examples of various cause-related campaigns consumers have encountered in recent years, the article makes a strong case for why campaigns must address both the "wow" AND the "why" elements to trully be effective.

Social Networking 2.0: Coming Together Online For A Cause

Now that their huge valuations have proven they're successful, the next step is for social networks to find ways to make a difference in the real world.
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From Glenn Croston's Fast Company blog

Goldfish Kai Continues to Inspire Action Against Ocean Pollution

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Project Kaisei's bold digital fundraiser, "Save Kai" is highlighted on influencial marketing blog Adrants.com.

For the past two weeks a Goldfish named Kai has been living on Facebook in an aquarium-sized garbage patch filled with plastic bottles, caps and toothbrushes. Filmed 24/7 Kai brings a massive global issue right to our computer screens.

"Save Kai" Spotlighted in Popular Eco and Sustainable Living Blog

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Eco and sustainability blogs around the world are embracing Project Kaisei's unconventional "Save Kai" campaign. The livestream video fundraiser on Facebook has even been referrenced as an "eco-reality show." See Kai spotlighted on Ecofabulous.com 

Save Kai > Behind the Scenes VIDEO

Project Kaisei Fundraising Campaign on Facebook
Summary: 

A look at how an acerbic Goldfish named Kai, landed in an eco-reality show - of sorts, on Facebook. Check him out LIVE http://on.fb.me/savekainow 

Every donation removes plastic from Kai's future home and raises money for Project Kaisei's third ocean cleanup expedition, set for this summer. For more information about Project Kaisei's work click here.

COHN13907

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A look at how an acerbic Goldfish named Kai, landed in an eco-reality show - of sorts, on Facebook. Check him out LIVE http://on.fb.me/savekainow 

Every donation removes plastic from Kai's future home and raises money for Project Kaisei's third ocean cleanup expedition, set for this summer. For more information about Project Kaisei's work click here.

COHN13907

Responsibility in the Age of the Fishbowl

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Can we all agree, and finally understand that living our lives in front of the world through social media channels can have major consequences. For example:

• A local radio announcer was recently fired for his Tweets made on vacation

Gilbert Gottfried was fired over his mocking Tweets about the Japan earthquake

Now for the biggest blunder of them all.

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