Footwear News

Timberland Reveals Powerful Earth Day Message: ‘Caring Is No Longer Enough’

By Peter Verry
Article

Timberland has a new message for outdoor adventurers with Earth Day here: “Caring Is No Longer Enough.”

The New Hampshire-based company revealed an open letter to nature today that references the current health crisis that has forced people to stay indoors, keeping us from enjoying the places we once explored. The letter, which is narrated in the voice of a child, promises that mankind will “treat you better than we ever did before” when we’re allowed to return.

How Timberland’s President Jim Pisani Is Putting Sustainability at the Top of His Agenda

By Peter Verry
Article

It didn’t take long for Jim Pisani to understand Timberland’s vital role in nurturing the environment.

Just two weeks into his stint at the Stratham, N.H.-based company in 2016, the global brand president was knee deep in the company’s eco-friendly initiative — getting his hands dirty transforming a vacant Bronx, N.Y., lot into a lush garden.

Three years later, Pisani is working to make sure eco-consciousness is at the center of everything VF Corp.-owned Timberland does.

Subscribe to Footwear News