Gen Z

For Generation Z, It’s Cool to Advocate for Change

How young people’s digital activism is changing lives.
Blog

By Izzy Falkovich

I’m a member of Generation Z—the population known for its obsession with avocados and addiction to social media. And even though most of my generation isn’t old enough to vote, many have become incredibly active in social and political issues through their constant digital connection. The perils of social media are well-covered, I also know how it can energize an entire generation because of how it has changed me.

How I Became Passionate About the Circular Economy

by Melissa Rusinek
Summary: 

In the U.S., 81 percent of Generation Z say they’re looking for purpose in their work, according to a recent report from American Express. Many are finding that purpose in the corporate responsibility and sustainability fields. As this next generation enters the workforce, we wanted to find out what draws them to careers in this space, so we are publishing a series of personal essays from young professionals about what their new CSR or sustainability careers mean for them. 

Are you at or near the beginning of a career in CSR or sustainability? We’d like to hear your story: How you got started, your particular interests, and the steps you’ve taken to activate your passion. Contact editorial@3blmedia.com.

Blog

In the U.S., 81 percent of Generation Z say they’re looking for purpose in their work, according to a recent report from American Express. Many are finding that purpose in the corporate responsibility and sustainability fields. As this next generation enters the workforce, we wanted to find out what draws them to careers in this space, so we are publishing a series of personal essays from young professionals about what their new CSR or sustainability careers mean for them. 

Are you at or near the beginning of a career in CSR or sustainability? We’d like to hear your story: How you got started, your particular interests, and the steps you’ve taken to activate your passion. Contact editorial@3blmedia.com.

Effie Collegiate Introduces 2019 Brand Challenge by Subaru

In new partnership Subaru asks college students to develop a marketing plan to effectively reach Millennial and Gen Z car buyers
Press Release

NEW YORK, January 15, 2019 /3BL Media/ - Effie United States, which recognizes marketing effectiveness, has announced that its ninth Effie Collegiate program will be in partnership with Subaru of America, Inc. Modeled after the Effie Awards, the Effie Collegiate program calls on the next generation’s brightest marketers to work on real world business challenges with a focus on creating marketing that really works.

Millennials, Gen Z, and the Future of Business

Multimedia with summary

Millennials are expected to make up 75% of the global workforce by 2025, and Gen Z to make up 40% of global consumers by 2020. You’ve read the statistics, and you know that these generations buy products that align with their values and demand jobs with purpose.

Thriving Together in Today’s Multigenerational Workplace

By Maria Hughes, Chief Inclusion & Diversity Officer, Humana Inc.
Blog

Today’s workplace includes more generations than ever before – the Traditionalists, Baby Boomers, Generation Xers, Millennials and Generation Zers together within a single company. As some workers choose to remain in the workforce and delay retirement, the next generation is beginning their careers.                                                  

Coca-Cola Partners With Gen Z and Millennials to Make an Impact on Issues That Matter Most

Blog

Recently, the world witnessed the power and determination of Gen Z after they inspired over 1.2 million people in over 450 rallies in the U.S. (not to mention countless rallies worldwide) to march for gun control.

AT&T HELLO LAB Mentorship Program Premieres 5 Short Films on DIRECTV NOW

Blog

January is National Mentoring Month, a month dedicated to promoting and encouraging youth mentoring across the country. We know that when mentors connect to young people, both are changed for the better. In fact, more than one in three students at risk of not graduating from high school grow up without an adult mentor in their life.

Gen Z: The Next Conscious Group of Consumers

Multimedia with summary

Ninety-four percent of Gen Z believe companies should take actions to address critial issues that may not be relevant to everyday business operations, according to the 2017 Cone Gen Z CSR Study: How to Speak Z.

Cargill’s Global Scholars: Getting Ready to Change the World

by Tom Vandyck
Blog

For a week this summer, 67 bright young students from six countries around the world gathered at Cargill’s offices in Amsterdam for a leadership seminar that would prepare them to be future leaders and decision-makers in the world of food and agriculture.

The Cargill Global Scholars come from Brazil, China, India, Indonesia, Russia and the United States. Every year, ten promising students from each country are selected for a two-year program that builds leadership skills through seminars, networking events and one-on-one mentoring.

WEBINAR | 2017 Cone Gen Z Study: How to Speak Z

Blog

Gen Z has gotten a bad rap. Yes – their faces may be glued to their smartphones, but don’t mistake that for a disinterest in what’s happening in the world around them. This generation is a force to be reckoned with – using their digital devices to spread social and environmental messages far and wide. But they’re not going it alone – they expect companies to be their partners in change.

Companies: it’s time to enlist Gen Z to share your CSR message.

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