Gen Z

Introducing the 2021 Porter Novelli Focus: Gen Z & Justice.

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While traditionally defined as more pragmatic and rational than their Millennial peers, Gen Zers came onto the scene a handful of years ago with an energy, enthusiasm and a demand for the world to acknowledge that change needs to happen – and fast. Yet, the passionate generation was thrusted into a new series of increasingly urgent crises – from a global pandemic to calls for racial justice in the United States.

Meet 16 Gen Z Leaders Who Are Making an Impact

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Jay’Aina “Jay Jay” Patton, age 16, is one of many teens and young adults in Generation Z who have decided they are not going to wait for older generations. They are going to be, as the familiar saying goes, “the change you want to see in the world.” 

Jay Jay has already inspired legions of Black techies and other young people to learn to code through the Unlock Academy, a digital coding school founded by her father, further spreading the potential for a different future. 

Introducing the 2021 Porter Novelli Focus: All Gender

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Today, we launch the first edition of Porter Novelli Focus, our newest research series. These data briefs share insights on evolving stakeholder expectations related to timely topics today. In this report, we focus on corporate inclusion of all genders in media, marketing, communications, product design and more – and how U.S. stakeholders expect brands to both break down cultural stereotypes and advance a more inclusive gender narrative.

Google Celebrates Transgender Awareness Week

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From November 13th to the 19th we observed Transgender Awareness Week – a time used to elevate transgender voices, build awareness and call attention to the many challenges transgender individuals face.

Virtually Experience Our Porter Novelli Purpose Summit: The Era of Stakeholder-centered Business

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The COVID-19 pandemic, a reckoning of social justice, a global recession and a resounding call to action for all sectors to more deeply drive impact has fundamentally altered business today. To ensure short-term survival and long-term success, businesses must now consider the quickly changing expectations of their full range of stakeholders – employees, communities, consumers, investors and partners – and embrace the intersectionality of the issues we face as people, in business and around the world. 

Youth in Power: Marketing to Gen Z Audiences During the Coronavirus Crisis

“Reaching young people is such an important part of this. We know how strong their voices are.”
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By Nicole Bitette

Millennials and Gen Z for the most part have been raised on the internet with information readily available at their fingertips. Now, with the coronavirus crisis unfolding around the world, they’re scrolling through their feeds looking for brands who are making a social impact, not serving them ads for sandals or sunglasses.

Meeting the Needs of Gen Z During COVID-19

How MTV News is helping young adults navigate this new normal together.
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By Nicole Bitette

As COVID-19 spreads across the globe, hospitalizing thousands and compelling governments to issue stay-at-home and social-distancing mandates, MTV News is tailoring content to meet the special concerns of its young audiences.

Who Do You Trust? It Might Depend on Your Generation

Blog

In a collection of essays called Trust, Inc., business school professors James M. Kouzes and Barry Z. Posner write: “The truth is that trust rules. Trust rules relationships. Trust rules your influence. Trust rules you team’s cohesiveness. Trust rules innovativeness. Trust rules brand image. Trust rules financial stability. Trust rules performance. Trust rules just about everything you do.”

WEBINAR: 2019 Porter Novelli/Cone Gen Z Purpose Study: The Need-to-Know Data & Insights

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Join Porter Novelli/Cone to learn about the findings and insights from the newly released 2019 Porter Novelli/Cone Gen Z Purpose Study. The study, surveying Americans ages 14-22, examines this emerging generation’s expectations of and attitudes toward company involvement in social and environmental issues – and the actions they are willing to take to positively impact topics they care about.

This webinar will walk you through key data and critical implications for business, as well as best practices and examples of leading companies.

Why People Are Consuming No or Less Alcohol

By Nontando Mposo
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The face of celebrations as we know it is changing. More and more people are adopting health-conscious lifestyles and consuming no or less alcohol.

Martini 0.0% Dolce is made to taste like Italian sparkling wine, but with zero alcohol content. With the low/no trend reaching new heights, it caters to those who are looking to moderate their alcohol consumption without compromising on taste, says Mahesh Madhavan, the global chief executive of Bacardi.

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