General Mills

General Mills Joins Commitment to Halve Food Loss and Waste

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Today General Mill joins retailers Ahold Delhaize and Carrefour in the groundbreaking “10x20x30” initiative to root out food loss and waste from the supply chain. 10x20x30 is led by more than ten of the world’s biggest food retailers and providers, each having committed to engage at least 20 suppliers in a “whole supply chain” approach to halving food loss and waste by 2030. General Mill is one of Ahold Delhaize and Carrefour’s major suppliers for consumer packaged goods.

Imaflora Research in Partnership With General Mills Reveals That Sustainable Agricultural Techniques Position Popcorn Maize Production in Mato Grosso Among the Ten Most Efficient in the World

According to the analysis, greenhouse gas (GHG) emissions in product plantations in the region are about 70% lower than the world average
Press Release

SÃO PAULO, September 22, 2020 /3BL Media/ - An unprecedented study conducted by Imaflora in partnership with General Mills, the food industry that owns the brands Yoki, Kitano, Häagen-Dazs, Mais Vita, Betty Crocker and Carolina, and carried out through its philanthropic foundation, revealed that greenhouse gas (GHG) emissions in popcorn maize production in Brazil is about 70% lower than the global average.

New Consumer Goods Coalition to Accelerate Systemic Effort to Remove Deforestation and Forest Degradation from Key Commodity Supply Chains

Summary: 
  • The Consumer Goods Forum Forest Positive Coalition of Action includes members from 17 consumer goods companies with a collective market value of US$1.8 trillion.
  • The Forest Positive Coalition of Action launches at Climate Week 2020 on Tuesday 22nd September 10:00 EST
Press Release
  • The Consumer Goods Forum Forest Positive Coalition of Action includes members from 17 consumer goods companies with a collective market value of US$1.8 trillion.
  • The Forest Positive Coalition of Action launches at Climate Week 2020 on Tuesday 22nd September 10:00 EST

General Mills to Reduce Absolute Greenhouse Gas Emissions by 30% Across its Full Value Chain Over Next Decade

Commitment emphasizes the company’s dedication to regenerative agriculture, aligns with United Nations’ 1.5°C target
Press Release

MINNEAPOLIS, September 21, 2020 /3BL Media/ – General Mills announced a pledge to reduce absolute greenhouse gas emissions by 30 percent across its full value chain – from farm to fork to landfill – over the next 10 years1.  The company also committed to a long-term goal to achieve net zero emission levels by 2050. The absolute greenhouse gas commitment was calculated using methodologies approved by the Science Based Target Initiative (SBTi) that model a level of emission reductions that science suggests is necessary to sustain the health of the planet.

General Mills Partnership With Gunsmoke Farms to Transition 34,000 Acres of Conventional Farmland to Organic Culminates With USDA Certification

Regenerative agriculture practices credited for transition of historically rugged farmland; Annie’s sources organic wheat from Gunsmoke Farms for its iconic mac & cheese
Press Release

MINNEAPOLIS, September 17, 2020 /3BL Media/ – General Mills today announced Gunsmoke Farms has received organic certification by the U.S. Department of Agriculture’s National Organics Program. Gunsmoke, a 34,000-acre farm outside of Pierre, South Dakota, had been managed conventionally for more than three decades before its transition to organic over the last three years using regenerative agriculture practices.

Pilot Program Bringing Regenerative AG To 3 Dairies

By Jennifer Kiel
Article

Every three months at the VanOeffelen Dairy Farm in Conklin, everyone involved with the business — from breeders and nutritionists to their co-op and their veterinarians — gathers for a candid and all-encompassing roundtable discussion. 

How General Mills Is Trying To Be A Force For Good In The World: An Interview With Chief Brand Officer Brad Hiranaga

By Afdhel Aziz
Article

General Mills purpose is “to make food the world loves” with iconic billion-dollar brands like Haagen Dazs, Betty Crocker, Cheerios, Pillsbury, Nature Valley, Yoplait, Old El Paso and more.

I caught up with Brad Hiranaga, the Chief Brand Officer to find out more how their purpose is manifesting itself through their brands, and their attempts to be a force for good in the world with programs like Box Tops For Education which has donated a staggering $1 billion to schools throughout its lifetime.

‘Kiss the Ground:’ Netflix Movie Features Soil Health Pioneers Ray Archuleta, Gabe Brown

Press Release

LOS ANGELES, September 2, 2020 /3BL Media/ – The movie features a lineup of some of Hollywood’s most recognizable names and faces, but two of its stars fly a little closer to the ground.

In fact, newly minted movie stars, Ray Archuleta and Gabe Brown, make their living from the ground, teaching other farmers how to successfully transition to regenerative agriculture in order to restore healthy food, soil, farms and profits.

General Mills Volunteer Raises More Than $18,000 To Help Neighbors in Need

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For nearly 125 days, Mike Klaas, region sales director at General Mills, has done something to put a smile on the face of someone in need. Since COVID-19 hit, Klaas has collected more than $18,000 via a GoFundMe fundraising page as part of his “Giving is Living” initiative to help fulfill basic needs for people living in Northwest Arkansas, where he lives and works. For his outstanding efforts, he was recently recognized with a General Mills Global Volunteer Award.

General Mills Believes Farmers Have a Massive Role To Play in Solving Climate Change

By Laurie Bedord
Article

Healthy soil is critical in mitigating climate change. Yet, our soil is not healthy. Every year, the United States loses 10 billion tons of fertile soil, which is far faster than nature can replenish it. When you consider 95% of the food we eat is grown in soil, this fact is alarming. 

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