generation Z

90 Percent of Gen Z Tired of How Negative and Divided Our Country Is Around Important Issues, According to Research by Porter Novelli/Cone

Marked increases in Gen Z’s belief companies must address hot-button issues like gun control and LGBTQ+ rights
Press Release

NEW YORK, October 23, 2019, /3BL Media/ – Nearly nine-in-10 (87%) of Gen Zers are worried for the environment and the planet, according to the 2019 Porter Novelli/Cone Gen Z Purpose Study. The study, surveying Americans ages 14-22, examines this emerging generation’s expectations of and attitudes toward company involvement in social and environmental issues – and the actions they are willing to take to positively impact topics they care about.

Gen Z Has Spoken: Booz Allen Retains No. 6 Rank as Best Workplace for New Grads

Blog

As thousands of members of Generation Z return to campus this fall, those who have graduated are taking their new credentials to the marketplace. And for many, their employer of choice is Booz Allen, which retains its No. 6 ranking on Forbes’ list of America’s Best Employers for New Grads for 2019. 

Doing well while doing good  

To compile the list, Forbes and research firm Statista surveyed over 10,000 young professionals across the nation. How would they rate their own employer, and which other companies would they recommend within their industry? 

Learn, Connect, Plan: Career Advice from Booz Allen CFO Lloyd Howell Jr.

Blog

In just a few months, college students nationwide will receive their diplomas and look toward entering the workforce. How can they increase their odds of success? Critical thinking skills, patience, respect, and a positive attitude are a must, according to Booz Allen CFO and Treasurer Lloyd Howell Jr. Read even more of his tips below, taken from a presentation at the Business Today 44th International Conference.

Keep learning—about yourself and the world

For Generation Z, It’s Cool to Advocate for Change

How young people’s digital activism is changing lives.
Blog

By Izzy Falkovich

I’m a member of Generation Z—the population known for its obsession with avocados and addiction to social media. And even though most of my generation isn’t old enough to vote, many have become incredibly active in social and political issues through their constant digital connection. The perils of social media are well-covered, I also know how it can energize an entire generation because of how it has changed me.

For This Young Professional, Junior Athletics Blossomed Into a CSR Career

by Danielle Grenier
Summary: 

In the U.S., 81 percent of Generation Z say they’re looking for purpose in their work, according to a recent report from American Express. Many are finding that purpose in the corporate responsibility and sustainability fields. As this next generation enters the workforce, we wanted to find out what draws them to careers in this space, so we are publishing a series of personal essays from young professionals about what their new CSR or sustainability careers mean for them. 

Are you at or near the beginning of a career in CSR or sustainability? We’d like to hear your story: How you got started, your particular interests, and the steps you’ve taken to activate your passion. Contact editorial@3blmedia.com.

Blog

In the U.S., 81 percent of Generation Z say they’re looking for purpose in their work, according to a recent report from American Express. Many are finding that purpose in the corporate responsibility and sustainability fields. As this next generation enters the workforce, we wanted to find out what draws them to careers in this space, so we are publishing a series of personal essays from young professionals about what their new CSR or sustainability careers mean for them. 

Are you at or near the beginning of a career in CSR or sustainability? We’d like to hear your story: How you got started, your particular interests, and the steps you’ve taken to activate your passion. Contact editorial@3blmedia.com.

What to Know About the Next Generation of Activists

A conversation with 19-year-old activist Ziad Ahmed
Article

BY 

At 19 years old, Ziad Ahmed has become one of the young voices in a growing movement around creating social change. In describing his peers—Generation Z as they’re labeled—he says they have one goal in mind: Change.

WEBINAR | 2017 Cone Gen Z Study: How to Speak Z

Blog

Gen Z has gotten a bad rap. Yes – their faces may be glued to their smartphones, but don’t mistake that for a disinterest in what’s happening in the world around them. This generation is a force to be reckoned with – using their digital devices to spread social and environmental messages far and wide. But they’re not going it alone – they expect companies to be their partners in change.

Companies: it’s time to enlist Gen Z to share your CSR message.

Digitally Savvy Consumers

Multimedia with summary

Tetra Pak Index: The Connected Consumer
The 10th edition of the Tetra Pak Index, published in collaboration with General Assembly, focuses on the fast-moving, information-saturated world of the connected consumer.

This in-depth free global study explores how food and beverage brands can leverage social media and digital channels to cultivate engaging content, that will to initiate and deepen consumer relationships; and harness the power of advocates to amplify positive messages.

Tetra Pak Index: The Connected Consumer Insights & Opportunities

Multimedia with summary

​​​​​​​​​​​​​​​​​​​​​​​​​​​Tetra Pak Index: The Connected Consumer
The 10th edition of the Tetra Pak Index, published in collaboration with General Assembly, focuses on the fast-moving, information-saturated world of the connected consumer.

This in-depth free global study explores how food and beverage brands can leverage social media and digital channels to cultivate engaging content, that will to initiate and deepen consumer relationships; and harness the power of advocates to amplify positive messages.

Tetra Pak Index 2017 "Connected Consumers"

Multimedia with summary

Dennis Jönsson, President and CEO of Tetra Pak Group, shares his thoughts on the latest Tetra Pak Index’

Tetra Pak Index: The Connected Consumer
The 10th edition of the Tetra Pak Index, published in collaboration with General Assembly, focuses on the fast-moving, information-saturated world of the connected consumer.

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