From research labs to the boardroom, responsible stewardship and trust have been hallmarks of IBM’s culture for more than a century.
The annual IBM Corporate Responsibility Report, published on June 29, details IBM’s performance and progress in 2019 and beyond on a wide variety of issues. Those include how the company operates with trust and transparency: how it supports its employees, the company’s social impact, protecting the environment, responsible supply chain management and governance.
We believe that over the next 10 years, effective CSR initiatives of purpose-driven companies will be characterized by three principles: business alignment, user-centricity and co-creation.
Corporate social responsibility—the practice of companies holding themselves accountable to serve a social purpose and make a positive impact—was not always the main focus of business leaders. Channel some profits into philanthropy, it was thought, and you’ve checked the CSR box.