Okay, there is an ugly rumor running about that business leaders have an aversion to the basic idea of Green. If we investigate this mild phobia, we would learn that the sustainable word is considered a more business-friendly concept. But, why? Well, it seems that the concept of Green had a rough time at birth. It was kidnapped by a band of treehuggers, fed by veggans, and watched Captain Planet save the world from ravaging corporate polluters.