Hallmark found inspiration for its latest Mother’s Day commercial from a Facebook fan. The fan shared her journey of parenting a child with a disability. On the Facebook page she noted that not all motherhood looks the same, but it should be celebrated nevertheless. Browsing the Mother’s Day section of the card aisle one can see that Hallmark agrees. There are cards for everyone from adopted mothers to pet moms.
As many of the factory workers in Hallmark’s Asia supply chain are women, see in this impactful video how the company has launched two programs – HERproject and Family Friendly spaces – that have served to empower female workers while also strengthening the bond with their children.
In recent years, a trend emerged of creating art with melted wax. Typically this involves heating crayons, candles or other wax with a hair dryer and letting the wax drips fall on paper or canvas. Social media fueled the enthusiasm (#meltedcrayonart) for this crafty project.
Crayola saw an opportunity in 2018, with the environment in mind, to enhance this trend. Consumers with children often have a box or drawer full of used and broken crayons in their homes.
In celebration of Hispanic Heritage Month, Hallmark hosted Julián Zugazagoitia, CEO, Nelson-Atkins Museum of Art, who shared with employees how Hispanic and Latino contributions are reflected in the arts, and how the museum is engaging with Latino audiences.
In 1903, Crayola co-founders Edwin Binney and C. Harold Smith created the first box of crayons. Alice Binney, Binney’s wife and a former schoolteacher, named the new crayons “Crayola.”
In 2018, Crayola chose to celebrate its 115th birthday by paying homage to its legacy and thanking teachers for all they do. As a result, its Thank A Teacher initiative collected more than 300,000 thank-yous for teachers.
One in three young people grows up without a mentor outside their family. Dr. Derald Davis, assistant superintendent, Kansas City Public Schools (KCPS), refers to this as the mentoring gap in America.
Hallmark aimed to impact that gap in urban education in 2018 by launching Lunch Buddies to connect students to a support system. Nearly 30 Hallmark employees of varying backgrounds acted as mentors during the lunch hour to provide guidance, encouragement and friendship to elementary school students.
Four new Hallmark card lines celebrate Chinese, Indian, African American and Latino cultures
KANSAS CITY, Mo., July 31, 2019 /3BL Media/ -- Hallmark is continuing to give people even more ways to emotionally connect with others through four brand new multicultural card lines celebrating Chinese, Indian, African American and Latino cultures.