Hallmark

The Power of Purpose: How Hallmark CMO Lindsey Roy Found Meaning Through Trauma (Part 2)

By Afdhel Aziz
Article

Hallmark Cards CMO Lindsey Roy’s life changed forever when a tragic boating accident almost took her life–and left her with an amputated left leg, severely injured right leg and injured right arm.

“Upcycling” Old Crayons through Crayola’s Crayon Melter

Article

In recent years, a trend emerged of creating art with melted wax. Typically this involves heating crayons, candles or other wax with a hair dryer and letting the wax drips fall on paper or canvas. Social media fueled the enthusiasm (#meltedcrayonart) for this crafty project.

Crayola saw an opportunity in 2018, with the environment in mind, to enhance this trend. Consumers with children often have a box or drawer full of used and broken crayons in their homes.

Hallmark Celebrates Hispanic Heritage Month

Multimedia with summary

In celebration of Hispanic Heritage Month, Hallmark hosted Julián Zugazagoitia, CEO, Nelson-Atkins Museum of Art, who shared with employees how Hispanic and Latino contributions are reflected in the arts, and how the museum is engaging with Latino audiences. 

Crayola Thanks Thousands of Beloved Teachers Across America

Article

In 1903, Crayola co-founders Edwin Binney and C. Harold Smith created the first box of crayons. Alice Binney, Binney’s wife and a former schoolteacher, named the new crayons “Crayola.” 

In 2018, Crayola chose to celebrate its 115th birthday by paying homage to its legacy and thanking teachers for all they do. As a result, its Thank A Teacher initiative collected more than 300,000 thank-yous for teachers.

Supporting 500 Students and Closing the Mentoring Gap

Article

One in three young people grows up without a mentor outside their family. Dr. Derald Davis, assistant superintendent, Kansas City Public Schools (KCPS), refers to this as the mentoring gap in America. 

Hallmark aimed to impact that gap in urban education in 2018 by launching Lunch Buddies to connect students to a support system. Nearly 30 Hallmark employees of varying backgrounds acted as mentors during the lunch hour to provide guidance, encouragement and friendship to elementary school students. 

Hallmark Launches Four New Multicultural Card Lines

Four new Hallmark card lines celebrate Chinese, Indian, African American and Latino cultures
Press Release

KANSAS CITY, Mo., July 31, 2019 /3BL Media/ -- Hallmark is continuing to give people even more ways to emotionally connect with others through four brand new multicultural card lines celebrating Chinese, Indian, African American and Latino cultures.

Hallmark Receives Distinguished Designation for Responsible Sourcing of Timber and Paper Products by WWF

Greeting cards company receives the highest possible score of 3 Trees in the WWF-UK’s 2019 Timber Scorecard
Summary: 
  • Hallmark has been awarded the distinguished 3 Trees designation in the WWF 2019 Timber Scorecard, the highest score an organization can achieve.
  • The award was provided to Hallmark for how it responsibly sources its timber and paper products, its transparency of its policies and supply chain, and illustrating its priority of using FSC and recycled materials.
Article
  • Hallmark has been awarded the distinguished 3 Trees designation in the WWF 2019 Timber Scorecard, the highest score an organization can achieve.
  • The award was provided to Hallmark for how it responsibly sources its timber and paper products, its transparency of its policies and supply chain, and illustrating its priority of using FSC and recycled materials.

Hallmark Develops Artistic Card Range From Take-Away Coffee Cups

Summary: 
  • The Hallmark UK team partnered with company James Cropper to produce a 44-count greeting card collection available this October from upcycled coffee cups. The project featuring waste coffee cups mixed with responsibly sourced paper pulp will help to reduce some of the 2.5 billion take-away cups that are estimated to be thrown away in the UK each year.
Article
  • The Hallmark UK team partnered with company James Cropper to produce a 44-count greeting card collection available this October from upcycled coffee cups. The project featuring waste coffee cups mixed with responsibly sourced paper pulp will help to reduce some of the 2.5 billion take-away cups that are estimated to be thrown away in the UK each year.

Hallmark Beach Cleanup

Multimedia with summary

Hallmark colleagues and their families in Hong Kong participated in a beach cleanup organized by Shenzhen Giving Tree Eco Volunteers Association in November 2018. Volunteers picked up garbage washed ashore by recent typhoons.

Coming Together to Support Premature Babies in the UK

Multimedia with summary

Every year across the U.K., more than 95,000 babies require care within specialist neonatal units. That stunning statistic from Bliss, a U.K.-based charity that aims to give premature and sick babies the best chance of survival and quality of life, combined with an inspiring personal story from Good Morning Britain’s weather presenter Laura Tobin, caused Hallmark Greetings and Bliss to jump at the chance to work together to create a collection of cards with families like Tobin’s in mind.

Pages

Subscribe to Hallmark