Hallmark Corporation

Crayola Celebrates Continued Commitment to the Environment

Crayola is now using 100% Renewable Energy to manufacture products in the Lehigh Valley and celebrating the tenth anniversary of its solar farm.
Press Release

EASTON, Pa., September 21, 2020 /3BL Media/ - This year Crayola celebrates the 10th Anniversary of its 20-acre solar farm, which includes more than 33,000 panels and produces enough energy to make 3 billion crayons and 700 million markers annually, all made in the U.S.A!

“To add to the celebration of this important milestone, Crayola is happy to announce that kids all around the world can say their Crayola crayons, markers, paints, and modeling compounds are now made with 100% renewable energy,” said Rich Wuerthele, President & CEO, Crayola.

Hall Family Foundation Names Mayra Aguirre as Its New President

Foundation executive succeeds retiring 38-year veteran Bill Hall.
Press Release

KANSAS CITY, Mo., August 12, 2020 /3BL Media/ - The Board of Directors of the Hall Family Foundation today announced the appointment of Mayra Aguirre as the Foundation’s new president. She will assume the full-time duties of her new position on September 22, at the conclusion of her maternity leave.

Transforming Vacant Land Into a Community Garden

Blog

In fall 2018, Crayola Canada entered a land use agreement with the United Way for the City of Kawartha Lakes to turn the unused land into a project that benefits the community.

Enhancing Family Friendly Spaces

Multimedia with summary

Two of Hallmark’s suppliers in Dongguan, China — QP and Golden Cup — participate in the Family Friendly Spaces (FFS) program, facilitated by the International Council of Toy Industries Ethical Toy Program. This initiative operates educational summer camp programs for the children of factory employees in a safe space at the factory. It provides a way for families to be together during the summer months, since they are often separated when parents work in large cities and children stay in their home villages to attend school.

Collecting and Recycling Electronic Waste to Benefit the Planet

Multimedia with summary

Each spring, a parking lot at Hallmark headquarters in Kansas City, Missouri, is transformed into organized traffic lanes dotted with orange cones. Dozens of volunteers with ready hands jump into action as hundreds of employees drive through and drop off unwanted, broken or outdated electronic equipment. The company’s electronic waste (e-waste) event has also spurred similar collections at its facilities in Liberty, Missouri, and Lawrence and Leavenworth, Kansas.

Rewarding Creative Leadership in Schools Through Crayola Program

Article

In 2018, Crayola partnered with the National Association of Elementary School Principals to present its ninth annual grant awards program, Champion Creatively Alive Children. Each year, the program awards 20 elementary and middle schools from across the country with $2,500 and an additional $1,000 in Crayola products to fund innovative initiatives to increase art-infused education school-wide.

Presenting a Stage for Children to Thrive at Crown Center

Article

Forty years in the making, the Coterie Theatre at Crown Center continues to expand and foster childhood creativity in the heart of downtown Kansas City, Missouri. 

Since its start in 1979, it has given 13,000 performances and served more than 2.2 million youth with live theater and educational programs. Founders Judith Yeckel and Vicky Lee, two graduate theater students from the University of Missouri-Kansas City, began the organization with the intention of empowering children from all walks of life. 

Hallmark Leader Profiles | Q & A With Michelle Vicary About Promoting Diversity and an Inclusive Workforce

Summary: 

Michelle Vicary Executive Vice President of Programming, Crown Media Family Networks

NOTABLE ACHIEVEMENTS: Cablefax’s Most Powerful Women in Cable • Launched three new movie franchises: “Emma Fielding Mysteries,” starring Courtney Thorne-Smith; “Darrow & Darrow,” starring Kimberly Williams; and “Fixer Upper Mysteries,” starring Jewel.

Blog

Michelle Vicary Executive Vice President of Programming, Crown Media Family Networks

NOTABLE ACHIEVEMENTS: Cablefax’s Most Powerful Women in Cable • Launched three new movie franchises: “Emma Fielding Mysteries,” starring Courtney Thorne-Smith; “Darrow & Darrow,” starring Kimberly Williams; and “Fixer Upper Mysteries,” starring Jewel.

Greater Cast Diversity Appearing in Hallmark Movies

This season, Hallmark presented a diverse cast for its popular holiday films
Blog

This year, Hallmark featured a largely African-American cast for its coveted Hallmark Hall of Fame premiere, “Christmas Everlasting.” The plot follows the premise that makes all Hallmark movies so successful—a beautiful woman returns home at the holidays and finds love when she least expects it. In this case, the woman is Tatyana Ali, best known for starring in The Fresh Prince of Bel-Air, and a strong supporting cast including singer, actress, and entrepreneur Patti La Belle and Dennis Haysbert (“24,” Allstate Insurance commercials).

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