Thanks to partnerships with organizations committed to advancing the careers of talented individuals with a wide range of backgrounds, capabilities and experiences, Hallmark’s collective Kansas City-based businesses saw a 20 percent increase in full-time diversity hires in salaried positions during the last year.
In 2018, USPS recognized Hallmark for innovative sustainable supply chain performance
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The U.S. Postal Service (USPS) honored 10 companies for superior supply chain performance and delivering optimum solutions that reduce costs, enhance performance, maintain high levels of service, and provide innovative and sustainable solutions.
Among the select Honorees was Hallmark, which was bestowed the USPS’s Supplier Innovation Award, for “helping the USPS deliver on its strategic initiatives of delivering world-class customer experience and innovating to deliver value.”
This season, Hallmark presented a diverse cast for its popular holiday films
This year, Hallmark featured a largely African-American cast for its coveted Hallmark Hall of Fame premiere, “Christmas Everlasting.” The plot follows the premise that makes all Hallmark movies so successful—a beautiful woman returns home at the holidays and finds love when she least expects it. In this case, the woman is Tatyana Ali, best known for starring in The Fresh Prince of Bel-Air, and a strong supporting cast including singer, actress, and entrepreneur Patti La Belle and Dennis Haysbert (“24,” Allstate Insurance commercials).
In the fast-moving retail business, trends and seasons change quickly. For the Hallmark Baby business, that means clearing out excess baby and toddler clothes in order to keep the product assortment fresh for consumers.
In 2017, for the first time, Hallmark Baby made a large donation of infant and toddler clothing to help families with young children through- out the Kansas City metro area. Re-purposing baby clothes in this manner served as a positive alternative to sending clothes to the landfill.
In 2017, Hallmark Greetings celebrated the 100th anniversary of gift wrap by telling the story of how the Hall Brothers invented the product in 1917.
During the Christmas season, the Leavenworth team hosted national TV crews from NBC’s "Today Show," ABC’s "Made in America," and Hallmark Channel’s "Home & Family." That meant plenty of bright lights and cameras at the Leavenworth Production Center, where gift wrap is manufactured for North America and the United Kingdom.
In 2016, Kelly Brock, a reservation coordinator for Hallmark’s attractions, and member of Hallmark’s Military Interest Group (MIG), reached out to her father-in-law’s USS Hornet organization with an idea.
The Hornet’s members — veterans who served in the Pacific War, World War II, and the Vietnam War were looking for a location to host their annual reunion the next year. Brock suggested they visit Kansas City and tour the Hallmark Visitors Center, where the staff would create a special military display in their honor.
The nation’s top employers for women know that cultivating a culture that’s beneficial to women is an ongoing process. Even Hallmark—where 83% of employees, 40% of senior managers and 75% of board members are women—must work at it every day. “This practice of diversity and inclusion doesn’t have an endpoint,” says Philip Polk, vice president of diversity and inclusion at the Kansas City, Missouri-headquartered business.
Hallmark Greetings’ United Kingdom (UK) business partnered with local colleges and universities to open the door for students toward a career in the arts, working with six different groups in the past year.
In 2017, Hallmark UK began a new partnership with One In A Million, a charity in Bradford that supports disadvantaged youth between the ages of 5 and 19 through sports, arts and enterprise-themed programs.