In the fast-moving retail business, trends and seasons change quickly. For the Hallmark Baby business, that means clearing out excess baby and toddler clothes in order to keep the product assortment fresh for consumers.
In 2017, for the first time, Hallmark Baby made a large donation of infant and toddler clothing to help families with young children through- out the Kansas City metro area. Re-purposing baby clothes in this manner served as a positive alternative to sending clothes to the landfill.
In 2017, Hallmark Greetings celebrated the 100th anniversary of gift wrap by telling the story of how the Hall Brothers invented the product in 1917.
During the Christmas season, the Leavenworth team hosted national TV crews from NBC’s "Today Show," ABC’s "Made in America," and Hallmark Channel’s "Home & Family." That meant plenty of bright lights and cameras at the Leavenworth Production Center, where gift wrap is manufactured for North America and the United Kingdom.
In 2016, Kelly Brock, a reservation coordinator for Hallmark’s attractions, and member of Hallmark’s Military Interest Group (MIG), reached out to her father-in-law’s USS Hornet organization with an idea.
The Hornet’s members — veterans who served in the Pacific War, World War II, and the Vietnam War were looking for a location to host their annual reunion the next year. Brock suggested they visit Kansas City and tour the Hallmark Visitors Center, where the staff would create a special military display in their honor.
The nation’s top employers for women know that cultivating a culture that’s beneficial to women is an ongoing process. Even Hallmark—where 83% of employees, 40% of senior managers and 75% of board members are women—must work at it every day. “This practice of diversity and inclusion doesn’t have an endpoint,” says Philip Polk, vice president of diversity and inclusion at the Kansas City, Missouri-headquartered business.
Hallmark Greetings’ United Kingdom (UK) business partnered with local colleges and universities to open the door for students toward a career in the arts, working with six different groups in the past year.
In 2017, Hallmark UK began a new partnership with One In A Million, a charity in Bradford that supports disadvantaged youth between the ages of 5 and 19 through sports, arts and enterprise-themed programs.
For the first time in 30 years, the U.S. Figure Skating Championships returned to Kansas City, Missouri, in 2017. As part of their long standing tradition of supporting local and national events in its hometown, Hallmark and Crown Center served as the local presenting partners of the event.
Volunteers from Crayola’s Young Professionals (CYP) employee resource group had a profound impact on more than 250 local residents served by the Third Street Alliance for Women & Children in Easton, Pennsylvania.
Fifteen members of the Crayola team invested more than 110 hours to renovate an underutilized storage area into a multipurpose space to meet the needs of area homeless residents and other community member groups.
The lives and welfare of schoolage children have been an area of focus for the philanthropic efforts of Hallmark’s fixture operations facility in Center, Texas. Numerous employees serve as coaches, sponsors and board members for area nonprofits, and in 2017, the facility — which has fewer than 100 employees — donated $3,000 to make an impact across several local organizations.
Young children are creative because they’re not afraid to be. This idea inspired DaySpring Cards’ Creative Greenhouse program.
“We took that idea and said ‘What if everybody, regardless of skill, was given an opportunity to be creative?’ ” explained Brenda Turner, vice president, communications and administration, DaySpring, a Hallmark-owned greeting card company in Arkansas.