Cause marketing during the holiday season is nothing new. Companies have long realized the power of appealing to consumers' hearts and wallets to break through the holiday clutter. Although this year is no different with dozens of campaigns in the marketplace, there is a new twist on conventional efforts.
From Dublin to Dubai, California to Cape Town, Symantec employees around the globe came together to celebrate the holiday season by giving back to their local communities. Food drives, toy collections, fundraising events and volunteer activities brought employees together to celebrate while making a difference for those less privileged.
The old adage that charity begins at home came to life last Friday, when Major Leaguer Anthony Swarzak returned to the hospital of his birth with Action Team Captains to deliver gifts to those children unfortunate to be hospitalized during the holidays.
More than 30 Action Team Captains from Cypress Bay High School joined Swarzak in making some extra special deliveries at Chris Evert Children’s Hospital in Ft. Lauderdale.
It was an evening for reminiscing, when Major Leaguer Wesley Wright was reunited with New Hope Academy Action Team Captains on the final Conference Call of the 2014 calendar year.
On December 12, just days before the conference call, Wesley joined teens and adults coordinators from Prattville, Alabama’s New Hope Academy, one of the newest Action Teams, during a holiday senior luncheon and dance party for residents at the nearby Gillespie Senior Center.
This past weekend, Major Leaguers and Action Team Captains in Alabama joined forces in support of two local community projects, when players Wesley Wright and Austin Adams and teen Captains from New Hope Academy to provide holiday cheer for senior citizens and volunteer support for a 5 Reindeer Fun Run in Prattville.
Although his playing career may have ended, Derek Jeter has been spending a lot of his time in the New York area, most recently catching up with kids in need from the local community. On Monday, December 8, Derek surprised 485 children at his Turn 2 Foundation’s annual Holiday Express at AMC Lincoln Center Theatre. Holiday Express is an annual event that alternates locations between New York and Kalamazoo, Michigan.
More Americans are giving online throughout the year instead of just during the holidays, according to new Cone Communications research
BOSTON, November 25, 2014 /3BL Media/ – With the holidays fast approaching, all eyes are on #GivingTuesday, the red kettle and other calls to help those in need. Yet, holiday giving is anything but traditional this year. Digital has forever shifted the paradigm, changing not just how but when and where donations are made.