holiday giving

A Charitable Alternative to Black Friday

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By 

Black Friday. This shopping day has become as synonymous with Thanksgiving as turkey, pumpkin pie, and football. In 2011, U.S. consumers spent $52 billion while shopping during Thanksgiving weekend.

But not everyone in the United States can enjoy the trappings of Thanksgiving, much less Black Friday.

CVS/pharmacy Partners with St. Jude Children's Research Hospital® for 9th Annual Thanks and Giving® Campaign

Annual in-store fundraiser runs through Dec. 8
Press Release

WOONSOCKET, R.I., Nov. 19, 2012 /3BL Media/ -- CVS/pharmacy today announced its annual in-store fundraiser for the ninth year to support the St. Jude Children's Thanks and Giving campaign, a unique holiday program that raises awareness and funds for the pioneering research and exceptional care provided at St. Jude.

One Movement, Three Ways to Give

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By Cassie Bair

We have Thanksgiving. We have Black Friday. We have Cyber Monday. And now we have #GivingTuesday.

mBlog: mGive equals mGood

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Ask anyone around the halls of mGive what their favorite time of year is, and the response will almost always be the holidays. And no, it’s not because we finally receive our precious winter powder in the Rocky Mountains (note: we’re avid snowboarders and skiers!). It’s because during the holidays we see how creatively our clients weave mobile into their holiday giving campaigns. It’s the time of year where we are reminded of how meaningful and impactful our daily jobs are here at mGive.

What to Expect From Cause Marketing in the 2010 Holiday Season

Customizable Charitable Gift Cards are a Growing Trend
Summary: 

During the 2009 holiday season, many brands received a lift by partnering with non-profit organizations.  With the 2010 holiday season on the horizon, what are the cause marketing trends that we can expect to see for 2010? 

Megan Strand with InCouraged Communications states that  "The name of the game is consumer and employee involvement -  the more you're able to meaningfully involve and activate the 'people' component, the better."  

This sentiment is echoed by Jana Taylor, VP Marketing with Benevity Social Ventures.  "All of the available evidence suggests that not only will [cause marketing] be more of the same during the 2010 holiday season, but also that incorporating cause incentives and social responsibility initiatives into commercial operations is a long term trend."

Learn more as these two cause marketing experts offer insight into what brands and marketers might receive from a 2010 cause marketing campaign.  

Read the entire article by Kristina Knight on BizReport

 

Blog

During the 2009 holiday season, many brands received a lift by partnering with non-profit organizations.  With the 2010 holiday season on the horizon, what are the cause marketing trends that we can expect to see for 2010? 

Megan Strand with InCouraged Communications states that  "The name of the game is consumer and employee involvement -  the more you're able to meaningfully involve and activate the 'people' component, the better."  

This sentiment is echoed by Jana Taylor, VP Marketing with Benevity Social Ventures.  "All of the available evidence suggests that not only will [cause marketing] be more of the same during the 2010 holiday season, but also that incorporating cause incentives and social responsibility initiatives into commercial operations is a long term trend."

Learn more as these two cause marketing experts offer insight into what brands and marketers might receive from a 2010 cause marketing campaign.  

Read the entire article by Kristina Knight on BizReport

 

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