IDEA Pharma Productive Innovation Index

Distinct Innovation Model Sets Johnson & Johnson Apart

By: Michael McCaffrey, Senior Director, Johnson & Johnson Corporate Communication
Blog

Innovation is the lifeblood to success for any company competing in the healthcare industry.  When it comes to innovation, many healthcare companies have robust, longstanding processes that are highly standardized and easily repeatable over time.  However, many of these innovation processes have one shortcoming – they are often front loaded — ie, the bulk of attention is given to idea generation and refinement, with little or no upfront consideration to late stage elements like regulatory strategy, commercialization and access effects.  In a rush to market, this lack of for

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