The innovative change-makers in charge of PayPal's giving and volunteering program were eager to engage more employees across their global workforce. They knew their program had the potential for even more social impact, and they wanted to support their people's passions for environmental sustainability.
Learn how PayPal engaged more international team members—and saw tangible results from their sustainability efforts!
Each year at Benevity, just before the biggest giving months of the year, we release data showing the top charitable causes that enterprise companies and their people are supporting through our platform… and the results are in!
Last year, we reported a major shift in giving, with employees rapidly responding to the issues that matter to them. In 2018, we continue to see the momentum flourish. Find out the top 10 charitable causes corporations are supporting and what factors are driving a shift in giving from the bottom up.
More companies are taking an employee-centric approach to their CSR programs with three key social impact trends in mind that help engage more people, maximize their impact and foster compelling, purpose-driven workplace cultures.
Check out our infographic to find out what these three trends are and how you can leverage them to do even more good this charitable season and beyond.
We’ve seen a big trend this year with leading CSR programs shifting their approach to doing good by putting their people at the center—and they’re driving more employee engagement and social impact as a result. How are they doing it?
Watch our recent webinar, “Doing Good Looks Different in 2018,” to learn how these companies are maximizing their impact by leveraging three key ingredients: responsiveness, democratization and inclusivity.
7 Key Ways to Build Stronger Workplace Giving Programs
The things that make a workplace giving program exciting and engaging for participants – choice, options, making a real difference, and the chance to have a little fun doing it all – also create greater impacts for the Causes you support. So give the people what they want! Here are 7 key things we've learned at Benevity about what makes for powerful engagement-focused Goodness Programs
How to Communicate Your Giving Campaign for Improved Participation
You’ve created a Goodness Program to address an issue your company is passionate about. Now you need to get people on board – and that’s all about grabbing their attention and getting them involved through an effective communication plan. The good news is that you don’t need to be Steven Spielberg to create a compelling narrative that stirs people into taking part. Inspire people at the outset to get them motivated, update frequently to keep them involved, and share the good outcomes and impact afterwards to instill a sense of accomplishment.
Anne Erhard, North America Regional Lead of PurPle (Purpose + People), offers her insights on the power of people at this year's 2012 Cause Marketing Forum.
Our North America team had a fabulous time in the Windy City at Cause Marketing Forum 2012 this month where we launched our new global offering - PurPle - which brings together our expertise and experts from around the world within various aspects of purpose-led communications. As Scott shared in recent posts, PurPle stands for Purpose + People.