4 Different Brand Ranking Systems Show Common Ties to Perceived Sustainability Performance


By Jennifer Saunders and Bahar Gidwani

Many aspects of a company’s performance affect its brand value. Marketing spend, distribution strength, and product quality all have proven effects. This study indicates that a company’s perceived sustainability performance may be another important factor.

KFC, Pizza Hut Among 'Best Global Brands' For 2014


KFC and Pizza Hut are among a select group of companies being highlighted as international brand leaders.

Both appear in Interbrand's newly released 2014 rankings of the Best Global Brands. The ranking methodology includes factors such as demonstrated ability to deliver on customer expectations and drive economic value.

From Interbrand:

Caterpillar Recognized as a Powerful Green Brand

Caterpillar named in Interbrand's Best Global Green Brands 2014

Caterpillar Inc.

HEINEKEN recognised as one of the Best Global Green Brands


Leading consultancy Interbrand has unveiled its list of Best Global Green Brands and HEINEKEN has made it to the top 50 for the first time.

Chevrolet Debuts as a Top Global Green Brand

Press Release

DETROIT, MI, June 24, 2014 /3BL Media/ – Chevrolet makes its debut on Interbrand's 2014 Best Global Green Brands report, ranking No. 32. The report, produced by the world's leading brand consultancy, Interbrand, measures market perception and actual environmental performance of a company and its products.

The Purpose-Driven Brand: Beyond CSR and Cause Marketing - CSR Minute for October 3, 2013

Press Release

Interbrand, an identity and brand consulting company owned by the Omnicom Group, has released its 2013 ranking of the Best Global Brands. The top story is how Apple has replaced Coca-Cola as the new, most valuable brand in the world.

Toyota Again Best Global Green Brand


Toyota has confirmed its consistent environmental leadership by being named the world’s Best Global Green Brand for the third consecutive year.

The 2013 Best Global Green Brands report, compiled by international brand consultancy Interbrand, determines the gap between a company’s environmental performances and its actual environmental practices.

Interbrand's Weakest Link: Real World Financial Value


The branding agency Interbrand just released their first report on the Best Global Green Brands. It’s a wonderful study, looking at both green performance and perception and identifying the gaps. It just doesn’t go far enough. The report never connects its measurements to dollar values.

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