Many aspects of a company’s performance affect its brand value. Marketing spend, distribution strength, and product quality all have proven effects. This study indicates that a company’s perceived sustainability performance may be another important factor.
KFC and Pizza Hut are among a select group of companies being highlighted as international brand leaders.
Both appear in Interbrand's newly released 2014 rankings of the Best Global Brands. The ranking methodology includes factors such as demonstrated ability to deliver on customer expectations and drive economic value.
DETROIT, MI, June 24, 2014 /3BL Media/ – Chevrolet makes its debut on Interbrand's 2014 Best Global Green Brands report, ranking No. 32.The report, produced by the world's leading brand consultancy, Interbrand, measures market perception and actual environmental performance of a company and its products.
Interbrand, an identity and brand consulting company owned by the Omnicom Group, has released its 2013 ranking of the Best Global Brands. The top story is how Apple has replaced Coca-Cola as the new, most valuable brand in the world.
Toyota has confirmed its consistent environmental leadership by being named the world’s Best Global Green Brand for the third consecutive year.
The 2013 Best Global Green Brands report, compiled by international brand consultancy Interbrand, determines the gap between a company’s environmental performances and its actual environmental practices.
The branding agency Interbrand just released their first report on the Best Global Green Brands. It’s a wonderful study, looking at both green performance and perception and identifying the gaps. It just doesn’t go far enough. The report never connects its measurements to dollar values.