Beijing Jr. Kings serve as the first-ever development initiative for any NHL team in China
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Earlier this month, AEG’s LA Kings hosted the inaugural Beijing Jr. Kings Camp in China from Aug. 19-23, as part of the team’s partnership with China-based ORG Packaging and the NHL to grow the sport of hockey in the region.
Over the course of five days, the LA Kings hosted 30 children ages 6-14 for an extensive youth hockey camp at AZ Rink. The camp featured both on-ice drills and dryland drills led by LA Kings Coaching Staff and was capped off by a mock-NHL game between the kids.
AEG’s LA Kings made a special visit last week to patients at the Pediatric Therapy Network in Torrance, Calif. for an afternoon of hockey and reading on Thursday, June 27.
LA Kings prospects Jaret Anderson-Dolan, Alex Turcotte, and Sean Durzi joined LA Kings mascot Bailey and LA Kings Alumnus and Radio Analyst Daryl Evans for a reading of ‘B is for Bailey,’ the LA Kings children’s book, in addition to playing ball hockey with patients ages 0-3.
LOS ANGELES, June 19, 2019 /3BL Media/ – AEG, the world leading sports and live entertainment company announced today that its vice president of energy and environment, John Marler, will join the Board of Directors of the Green Sports Alliance (GSA). The Green Sports Alliance is the leader in leveraging the market influence of sports to promote environmentally sustainable practices.
More than 300 AEG employees set to march in support of LGBTQ+ Community
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Following the launch of its “Equality for All” social media campaign, which supports LGBT Pride Month and celebrates the 50th Anniversary of the Stonewall Uprising (#Stonewall50), AEG, the world’s leading sports and live entertainment company has announced it will participate in the 2019 LA Pride Festival and Parade in Los Angeles.
AEG’s LA Kings, LA Galaxy, Eisbären Berlin, Ontario Reign, Amgen Tour of California and AEG Rugby to commit to UN Sports for Climate Action Framework; Become first teams in respective leagues to commit to UN Sports for Climate Action Framework
LOS ANGELES, May 8, 2019 /3BL Media/ – AEG, the world’s leading sports and live entertainment company, today announced its pledge to support the United Nation’s (UN) Sports for Climate Action Framework (Framework).
Many companies have already focused their carbon-reduction plans on the SBTi’s former criteria aligned with a 2-degree scenario and may have to scramble to meet the new goal. But several are already ahead of the game and have certified their targets through SBTi’s new standard.
The global sports and entertainment company AEG is one of those in the vanguard—and it’s raising the bar for the industry.
AEG, the leading sports and live entertainment company in the world, partnered with Peace Over Violence to further sexual assault awareness for the 20th Annual Denim Day on April 24, 2019.
In addition to encouraging its employees to wear denim to raise awareness about the campaign, AEG agreed to match its employees’ donations to Peace Over Violence, which coupled with the company’s initial pledge, has resulted in an approaching total of $10,000.
AEG’s LA Kings recently partnered with SoCalGas to build four playhouses to benefit Habitat for Humanity Los Angeles (Habitat LA) at L.A. LIVE on Friday, March 29. Employee volunteers from both organizations constructed and painted the fully functional playhouses which will be donated to Habitat LA partner families and ReStores, in addition to other local non-profit organizations that benefit children.
AEG’s LA Kings welcomed more than 60 students from Balboa Elementary School in Glendale, Calif. to Toyota Sports Center on February 19, 2019, to learn the science of hockey through the LA Kings G.O.A.L.S. Program in partnership with Blue Shield of California.
The students, who had previously participated in the Future Goals STEM program module, which uses Science Technology Engineering and Math concepts to Kings hockey, applied their learning on the ice at the team’s training facility with Kings staff.