Lonely Whale

Celebrate Giving Tuesday By Giving Back to the Planet with BACARDI and LONELY WHALE

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BACARDÍ has partnered with environmental charity Lonely Whale to create the initiative #TheFutureDoesntSuck, with the goal of eliminating one billion plastic straws by 2020.

To get the word out about #TheFutureDoesntSuck, BACARDÍ and Lonely Whale are giving people an alternative to throwing away their straws: turning them into music. Tapping into our on-premise network, we are collecting used plastic straws from partner bars across New York, Chicago and Miami and upcycling them into limited-edition vinyl records – transforming something that sucks into something that slaps.

HP Inc. Launches World’s First PC With Ocean‐Bound Plastics

HP announces it has recycled more than 1 million pounds of ocean-bound plastic bottles in Haiti; HP commits to including ocean-bound plastic material in all new HP Elite and HP Pro desktop and notebook computers launching in 2020
Press Release

NEW YORK CITY (Sept. 25, 2019) /3BL Media/ – HP Inc., a member of NextWave Plastics, announces today the launch of the HP Elite Dragonfly, the world’s first notebook with ocean-bound plastics. The HP Elite Dragonfly is the world’s lightest compact business convertible, weighing less than one kg. Its speaker enclosure component is made with 50 percent post-consumer recycled plastic including 5 percent ocean-bound plastics.

Bacardi Just Found the Best Use for Plastic Straws Ever—Turn Them Into Vinyl Records

By Melissa Locker
Article

Normally, if your record sucks, that’s a bad thing. (Just ask Jet!) But now, thanks to a collaboration between Bacardi and Lonely Whale, if your record sucks, it’s a good thing—at least for the planet.

Is The New HP Elite Dragonfly The World’s Most Sustainable Laptop?

by Jeroen Kraaijenbrink
Article

This week, HP launched its new Elite Dragonfly laptop. Even though its low weight and specs are a significant move forward compared to earlier models, it deserves attention for another reason. As HP claims, it is the world’s first PC made with “ocean-bound” plastics—plastics collected from river-sides, beaches and shores that would otherwise end up in our oceans.

Read more here

How Brands From Bacardi to Salesforce Are Tackling Event Food Waste

Reducing food and beverage waste is the new way to “go green”
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By Kait Shea

If you’ve been handed a metal straw at an event over the last few years, chances are, the practice was inspired by Bacardi, which in 2016 became the first global spirits company to pledge to eliminate single-use plastic straws at all of its events.

SDGs in Action: Companies Step Up to Minimize Single-Use Plastic

by Mary Mazzoni
Article

This article series is sponsored by AEG and produced by the TriplePundit editorial team.

Bacardi and Lonely Whale Urge Unicode to Remove All Emoji Plastic Straws On Behalf of One Bold Sea Turtle Sydney

Timed Against World Water Day, Bacardi and Lonely Whale Announce Next Phase of #TheFutureDoesntSuck Campaign by Enlisting Comedian and Activist Daniel Franzese to Deliver Sydney’s Message
Press Release

HAMILTON, Bermuda, March 22, 2019 /3BL Media/— 

#TheFutureDoesntSuck: How Bacardi and Lonely Whale Are Making Waves Worldwide

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Family-owned Bacardi Limited, the largest privately held spirits company in the world, and Lonely Whale, the award-winning non-profit dedicated to bringing forward courageous ideas that positively impact the health of our ocean, are working together to help rid the environment of single-use plastic. Since June 2018, the two organizations have asked individuals and venues to sign up to ensure #TheFutureDoesntSuck by pledging to eliminate single-use plastic straws.

Bacardi Honored with DRiNK Magazine's First-Ever Sustainability Award

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Bacardi sustainability efforts continue to draw attention, this time in China. DRiNK Magazine, Asia’s leading bar industry website, awarded the campaign the first ever Sustainability Award presented at The DRiNK Magazine Bar Awards (DMBA). A panel of 160 judges selected Bacardi as a leader in adopting a sustainable culture as part of day-to-day operations. Earlier this year, Bacardi launched its global movement, in collaboration with Lonely Whale, to eliminate single-use plastic straws in Shanghai with a media event co-hosted with Cachet Hospitably Group.

Cachet Hotels & Resorts Joins Bacardi Limited and Lonely Whale to Ensure “The Future Doesn’t Suck” in China

Press Release

SHANGHAI, SEATTLE, and HAMILTON, Bermuda, September 10, 2018 /3BL Media/ – Family-owned Bacardi, the largest privately held spirits company in the world, and Lonely Whale, the award-winning non-profit dedicated to bringing forward courageous ideas that positively impact the health of our ocean, today announce hospitality group Cachet Hotels & Resorts has joined the global movement against single-use plastic.

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