MAC is proud to be a place where LGBTQIA+ people have been welcomed since day one to express their creativity, play with colour and be their true selves – and we are committed to continuing this legacy in all that we do.
Limited-edition VIVA GLAM x Keith Haring NFTs will mint on National Youth HIV/AIDS Awareness Day to support healthy futures and equal rights for all
In honor of National Youth HIV/AIDS Awareness Day on April 10, M·A·C Cosmetics has created its first-ever NFT collection featuring the work of the late iconic artist and activist, Keith Haring. Available from April 10 to June 1, 2022, 100% of the purchase price from primary sales of the VIVA GLAM x Keith Haring NFT collection will be donated to the M·A·C VIVA GLAM Fund to support youth impacted by HIV/AIDS and 2.5% of the purchase price from all secondary sales on OpenSea will go to The Keith Haring Foundation.
Celebrate International Women’s Day the MAC way with the Lipstick that gives back 100%! MAC VIVA GLAM partners with local organizations to fight for equal rights and healthy futures for women and girls. Every cent of the selling price of MAC VIVA GLAM Lipstick is donated to local organizations that support the health and rights of women and girls, the LGBTQIA+ community and those living with or affected by HIV/AIDS all year round. Meet a few of our grantees and learn more about how we’re helping those in need 365 days a year:
M·A·C Cosmetics is joining forces with the Make It BLACK campaign to celebrate the beauty of being Black and support the next generation of Black founders by donating $150,000 to the Pull Up For Change Small Business Impact Fund.
To mark the 40th anniversary of the first AIDS related death in the UK, ITN Productions partnered with the British HIV Association, Elton John AIDS Foundation and Terrence Higgins Trust to produce a program titled HIV at 40. It premiered on World AIDS Day and featured a 4-minute segment of M∙A∙C VIVA GLAM, the brand’s iconic giveback program which has raised over $500,000,000 for the fight against HIV/AIDS and supporting healthy futures and equal rights for women, girls and the LGBTQIA+ communities.
To this day, it’s very rare for a beauty brand to donate 100 percent of the selling price from a product or collection to philanthropic causes — and yet, M·A·C Cosmetics has done exactly that for a whopping 27 years now with its VIVA GLAM campaign. For those who don’t know, VIVA GLAM was created in 1994 in response to the HIV/AIDS epidemic that they saw impacting their community.
The beauty of M·A·C is that inclusivity and giving back are as intrinsic to the brand’s DNA as beautiful makeup colors and artistic textures are. Take their long-standing VIVA GLAM campaign, which the brand started in 1994 with a single red lipstick to raise awareness and funds for the fight against HIV/AIDS.