MAC cosmetics

MAC Cosmetics Celebrates Transgender Day of Visibility 2022

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MAC is proud to be a place where LGBTQIA+ people have been welcomed since day one to express their creativity, play with colour and be their true selves – and we are committed to continuing this legacy in all that we do.

MAC Cosmetics Drops Its First-Ever NFTs With the Keith Haring Foundation

Digital collectibles that aim to support HIV/AIDS organizations.

MAC Cosmetics is foraying into the metaverse with its first-ever NFT collection created in partnership with the Keith Haring Foundation.

MAC Cosmetics Partners With The Keith Haring Foundation to Launch First-Ever NFT Collection

Limited-edition VIVA GLAM x Keith Haring NFTs will mint on National Youth HIV/AIDS Awareness Day to support healthy futures and equal rights for all

In honor of National Youth HIV/AIDS Awareness Day on April 10, M·A·C Cosmetics has created its first-ever NFT collection featuring the work of the late iconic artist and activist, Keith Haring. Available from April 10 to June 1, 2022, 100% of the purchase price from primary sales of the VIVA GLAM x Keith Haring NFT collection will be donated to the M·A·C VIVA GLAM Fund to support youth impacted by HIV/AIDS and 2.5% of the purchase price from all secondary sales on OpenSea will go to The Keith Haring Foundation.

Celebrate International Women's Day With MAC VIVA GLAM

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Celebrate International Women’s Day the MAC way with the Lipstick that gives back 100%! MAC VIVA GLAM partners with local organizations to fight for equal rights and healthy futures for women and girls. Every cent of the selling price of MAC VIVA GLAM Lipstick is donated to local organizations that support the health and rights of women and girls, the LGBTQIA+ community and those living with or affected by HIV/AIDS all year round. Meet a few of our grantees and learn more about how we’re helping those in need 365 days a year: 

M·A·C Cosmetics Launches Make It BLACK Collection to Support the Next Generation of Black Founders


M·A·C Cosmetics is joining forces with the Make It BLACK campaign to celebrate the beauty of being Black and support the next generation of Black founders by donating $150,000 to the Pull Up For Change Small Business Impact Fund.

Savoir Flair Honors M·A·C Cosmetics for Championing Diversity Through 'Best of Beauty' Awards


Savoir Flair recently released its annual “Best of Beauty” awards with M·A·C Cosmetics taking the top spot for “The Diversity Champion” category.

As a brand with the founding credo of “All Ages, All Races, All Genders,” M·A·C has long been a champion for inclusivity and diversity.

A Brief History of MAC's Iconic Viva Glam Campaign

John Demsey, the executive group president of Estée Lauder, dives into the rich history of MAC Viva Glam

Way back in 1994, beauty goliath MAC Cosmetics had an idea to team up with breakout names to release a yearly capsule collection of lipsticks and glosses.

Everyday Is World AIDS Day at M·A·C Cosmetics

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To mark the 40th anniversary of the first AIDS related death in the UK, ITN Productions partnered with the British HIV Association, Elton John AIDS Foundation and Terrence Higgins Trust to produce a program titled HIV at 40. It premiered on World AIDS Day and featured a 4-minute segment of M∙A∙C VIVA GLAM, the brand’s iconic giveback program which has raised over $500,000,000 for the fight against HIV/AIDS and supporting healthy futures and equal rights for women, girls and the LGBTQIA+ communities.

The Latest M·A·C VIVA GLAM x Keith Haring Collection Is the Perfect Holiday Gift That Gives Back


To this day, it’s very rare for a beauty brand to donate 100 percent of the selling price from a product or collection to philanthropic causes — and yet, M·A·C Cosmetics has done exactly that for a whopping 27 years now with its VIVA GLAM campaign. For those who don’t know, VIVA GLAM was created in 1994 in response to the HIV/AIDS epidemic that they saw impacting their community.

M·A·C's Latest VIVA GLAM x Keith Haring Collection Marks 27 Years of Giving Back 100% to Underserved Communities in Need

By Marissa Oliva

The beauty of M·A·C is that inclusivity and giving back are as intrinsic to the brand’s DNA as beautiful makeup colors and artistic textures are. Take their long-standing VIVA GLAM campaign, which the brand started in 1994 with a single red lipstick to raise awareness and funds for the fight against HIV/AIDS.


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