Sunday, May 15 marked MAC Cosmetics’ exciting in-person return to the AIDS Walk New York! MAC has been participating in the annual AIDS Walk New York for over 20 years, which raises funds for primary beneficiary Gay Men’s Health Crisis (GMHC) as well as other local organizations fighting to end HIV/AIDS. This year, the MAC Cosmetics team raised over $100,000 for the 37th AIDS Walk New York, beating the team goal and securing the spot of #1 Corporate Fundraiser for this year’s event.
For the fourth consecutive year in a row, M·A·C was proud to participate in Howard University’s 21st Century Advantage Program (21 CAP). This innovative, nationally recognized program gives business students at Howard University the opportunity to enhance their foundational business and professional development skills through hand-on business experience at participating employers.
AIDS remains the leading cause of death of women of reproductive age.
Strengthening a 19-year partnership with UNICEF, MAC Viva Glam is donating $1.5 million to the organization’s work that helps women and children. They have ramped up efforts to continue to help reduce the transmission of HIV from mothers to babies and the stigma associated with the disease.
April 28, 2022 /3BL Media/ - In honour of Mother’s Day on May 8, MAC Cosmetics is proud to announce that its philanthropic Lipstick campaign, MAC VIVA GLAM, will donate $1,500,000 USD to continue supporting UNICEF’s mission of ensuring that all mothers and children, as well as members of the LGBTIQ+ community globally, can access life-saving HIV prevention,
M·A·C Cosmetics’ has expanded its pioneer Back-to-M·A·C takeback program to Germany, Norway, Greece and the Czech Republic to further its commitment to reducing the environmental impact of its packaging.
Due to the multipart – and in most cases, multi-material – nature of cosmetics products in addition to their small sizes, most cosmetic product packaging is not widely accepted at recycling plants in most cities around the world. Hence, it is not easy for consumers to know how and where to dispose of their makeup empties.
In honor of Black History Month, M·A·C Cosmetics teamed up with The Estée Lauder Companies’ Network of Black Leaders and Executives (NOBLE) employee resource group to co-host an event paying tribute to beauty and style trends pioneered by Black entertainers and musicians over the decades.
The brand pays homage to the late iconic artist with its newest Viva Glam collection.
When MAC launched its first Viva Glam lipstick 1994, HIV/AIDS was the the leading cause of death for all Americans ages 25 to 44. The country, at the time, felt bleak. “The disease robbed the world of 15 to 20 years of creative spirits, energy, and souls” says John Demsey, president of MAC at the time, who now serves as executive group president of Estée Lauder Group.
Since inception, M∙A∙C Cosmetics has stood for All Ages, All Races and All Genders. Continuing its legacy of support, M∙A∙C was a proud sponsor of the 2021 National Trans Visibility March which occurred in Orlando, Florida on Saturday, October 9th.