Why People Are Consuming No or Less Alcohol

By Nontando Mposo

The face of celebrations as we know it is changing. More and more people are adopting health-conscious lifestyles and consuming no or less alcohol.

Martini 0.0% Dolce is made to taste like Italian sparkling wine, but with zero alcohol content. With the low/no trend reaching new heights, it caters to those who are looking to moderate their alcohol consumption without compromising on taste, says Mahesh Madhavan, the global chief executive of Bacardi.

MARTINI® Energized by Hydropower from the Italian Alps

Mountain streams help drive production of the brand’s vermouths and sparkling wines
Press Release

Hamilton, Bermuda, March 22, 2017 /3BL Media/ – In celebration of World Water Day today, MARTINI®, as part of the Bacardi family of brands, maintains an enduring commitment to sustainability.  From the breathtaking magnificence of the Northern Italian Alps comes pure power – hydroelectric power – that helps drive sustainable production of the MARTINI vermouths and sparkling wines.

Good Spirited Employees Traverse MARTINI Campus By Bicycle

Sustainable transportation reduces noise, pollution and saves time
Press Release

Hamilton, Bermuda, November 4, 2014 /3BL Media/ – Sturdy, yellow bicycles bearing the distinctive, iconic MARTINI® ball and bar logo serve as a sustainable solution for many employees who work at the main MARTINI production facility in Pessione, Italy. 

The facility has been in operation for more than 150 years and is the largest MARTINI facility in the world, covering 40 acres. Instead of relying on gas-powered cars to go from one part of the campus to another, employees find hopping on one of the 55 bikes available is more efficient – and better for the environment.

Hydropower for Bacardi Drinks Firm


MARTINI Sparkles With Sustainability Practices

Sophisticated, iconic Italian sparkling wine and vermouth brand infuses vibrant approach to Good Spirited initiative
Press Release

Hamilton, Bermuda, September 23, 2014 /3BL Media/ – The beautiful hills of northwest Italy are steeped in tradition, as well as forwarding-thinking practices for a sustainable future. The region is home to MARTINI®, producer of the world’s leading vermouth and favorite sparkling Italian wines, for more than 150 years.

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