In the global fight against poverty, a quiet revolution in corporate giving has been bubbling under the surface. Smaller brands are finding that a relatively modest amount of money can help transform the lives of women and their families. One important strategy is to fund microloans for women, who worldwide are more likely to be impoverished than men.
You’ve heard the expression: “It takes a village to raise a child.” Well, the same is true for fostering the success of women entrepreneurs around the world! This year, we are kicking off a new series called People Power Microcredit. We will take you behind the scenes to introduce you to the teams that are dedicated to empowering the world’s poorest people to become entrepreneurs. You will meet Field Officers, volunteers, and Whole Planet Foundation staff. Through their stories you will get a glimpse into a day on the job—whether it is in Austin, Texas or Huehuetenango, Guatemala.
On Friday, March 1, Whole Planet Foundation launches its Annual Prosperity Campaign to alleviate poverty around the globe for the world’s poorest people – mostly women – living in communities where Whole Foods Market sources products. This year’s campaign goal is to raise $4 million to increase the foundation’s current reach of 75 countries and 17 U.S. cities.
Whole Planet Foundation was created to support communities worldwide where Whole Foods Market sources products. Flowers for Whole Foods Market stores across the US, Canada, and the UK, along with many other products, are sourced in large quantities from Colombia — so while it’s perhaps a bit of a happy coincidence, it seems quite fitting that Whole Planet Foundation’s newest microfinance partner in Colombia is called Aflore, the name of which comes from the Spanish wordflor, for ‘flower.’
Whole Planet Foundation is proud to partner with Pulse Centers, the Gold Sponsor of its Annual Benefit & Auction taking place on October 25, 2018. This party with a purpose celebrates the foundation’s global impact in 74 countries and aims to motivate more advocates to join its mission.
Partners commit $200,000 to alleviate global poverty through microcredit
This October, Whole Planet Foundation celebrates its global impact on poverty and the partners who further its mission. In 2005, Whole Foods Market® launched Whole Planet Foundation, its non-profit dedicated to global poverty alleviation in communities around the world where the company sources products. The Poverty Is Unnecessary Project spotlights Poverty Is Unnecessary Fund partners, who collectively are committed to donating $200,000 to alleviate poverty through microloans, and culminates in the foundation’s signature event of the year on October 25, known as Poverty is Unnecessary Da
Back in 2007, when Matt and Catherine O’Hayer started pasture-raising hens, their thoughts were never just on the birds in their care, but in using whatever means at their disposal to affect lasting change. Directly, that meant challenging long-held assumptions in the food business – that sustainable could not mean scalable, and vice versa. That challenged Matt to pioneer an entirely new on-shelf category in the egg set – pasture-raised – and disrupt an industry that had become moribund and commoditized.