millennials

Surprise! Report Shows Gen X Leads Volunteer Participation

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We often hear how Millennials are the most conscious consumers and that Boomers transition from careers to civic engagement. But according to a new federal report on volunteer trends, the oft-overlooked Gen Xers are becoming an important factor in social good efforts. 

How Employee Volunteering Will Help You Attract, Engage and Afford the Best & Brightest of the Millennial Generation

The Business Case for Employee Volunteering - Case #2
Summary: 

Many companies have employee volunteer programs, but for many companies in Europe, Canada and the US these programs are underfunded, underdeveloped and underutilized. This blog series is meant to offer a number of compelling reasons why your business needs to invest (a bit more) in employee volunteering.

Read the entire article here

Blog

Many companies have employee volunteer programs, but for many companies in Europe, Canada and the US these programs are underfunded, underdeveloped and underutilized. This blog series is meant to offer a number of compelling reasons why your business needs to invest (a bit more) in employee volunteering.

Read the entire article here

Cause Marketing – Alive and Well

A response to the USA Today KINDNESS blog post declaring the death of cause marketing as we know it
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Billions of dollars have been raised, millions of consumers have been engaged and untold lives have been impacted across the globe.  Rest assured, cause marketing is alive and well.

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