Have you seen the SNL skit entitled “The Millennials?” It hilariously portrays millennials as dull, living-at-home, uninterested in work, always on their cell phones, and pretty much unreliable. Is this an accurate assessment? I vote a resounding “No!” In fact, my experience says that millennials are going to change the world… “for good!” Millennials are the largest generation in the U.S. and they are quickly becoming the most influential population today.
For a long time the primary focus of marketers has been on reaching Millennials. But, to get ahead of current trends, companies need to turn their attention to the next generation on the horizon—Generation Z (Gen Z). Although Gen Z is relatively young – Demographers place its beginning anywhere from the early ’90s to the mid-2000s according to a 2015 article in the New York Times, they already have nearly
As our talent pool ages, Millennials will comprise 75% of the global workforce by 2025. They want to work for organizations that make a positive contribution to society by addressing global challenges of resource scarcity, climate change, and income equality. Millennials also want to work for companies on the forefront of change, yet a lack of diversity and inclusion remains one of the largest barriers to innovation.
For most of the modern era, corporate giving and individual passions have been mostly siloed, as employee programs focused more on encouraging people to give to charities chosen by the company. Now, companies are beginning to embrace “The Power of And,” which encompasses both vertical and horizontal engagement. That’s the scenario where the vertical pillars or specific charities in a company’s social responsibility strategy are complemented by a more horizontal or grassroots focus powered by the passions and interests of its people.
The fundamentals for workplace satisfaction are undergoing a dramatic shift as more millennials enter the workforce. Five years ago, salary was expected to be the number one driver of career satisfaction, but a recent PayScale study on millennials in the technology and software industries reveals something quite different.
The study showed that millennials in the workplace want to know they're making the world a better place.
How the Transfer of Weaith is Transforming Wall Street
by Lynne Ford, Executive Vice President, Calvert Investments
Three important trends are already changing the asset management industry, and are poised to become even more important in the coming years. First, based on their spending and earning power, women now represent a growth market bigger than those of China and India combined. This reality was identified by Kate Sayre and Michael Silverstein of the Boston Consulting Group in their article “The Female Economy.”
As we all know, this year’s financial and political events are already moving quickly. I started 2016 by shifting my online news source from The New York Times to The Wall Street Journal, trying to learn about the world through a difference lens and gain a new perspective on business, politics and money.
Politics are omnipresent this year, from the surprisingly intolerant Left (where free speech isn’t always free) to the ever-righteous Right (where liberal values are seldom welcome).
Fair Trade USA and the Natural Marketing Institute reveal new data on consumer attitudes toward Fair Trade; strong support from Millennials and mainstream grocery
OAKLAND, Calif., February 25, 2016 /3BL Media/ – Fair Trade USA, the leading third-party certifier of Fair Trade products in North America, and the Natural Marketing Institute (NMI), an international consulting and research firm specializing in health and sustainability, today released new data indicating that fifty-nine percent of consumers now recognize the Fair Trade Certified™ label.