Thanksgiving truly marks the start of the holiday giving season. It’s critical to the success of most nonprofits to take the time to thank those who continue to support, encourage, and inspire your cause! “Giving thanks” doesn’t have to be restricted to just one day of the year. So, how do you use SMS (text) particularly during the month of November?
We received a plethora of feedback from our recent post on the “5 Facts to Empower Your Next Mobile Campaign.” So why not expand the post to other mediums? Let us know what you think by posting a comment below, or hitting us up on twitter: @mGive
Why use mobile for the holiday giving season? Donors who first give in December have a 3-year cumulative value that is 51.8% higher than donors who start giving in January through November*. Now imagine if they were giving via mobile too. With a 97% open rate of text messages, I’d say there is a natural fit for SMS (text) into your holiday giving season campaign.
I’ve attended 5 Cause Marketing Forum annual conferences and I’m always incredibly impressed with the quality of presentations, speakers and attendees. As the prolific cause marketing influencer, Joe Waters points out, the conference had many benefits.
Partnership Promotes Mobile Entertainment Education on the Concerns of Global Sustainability and Prevention of Violence Against Women
Press Release
(3BL Media / theCSRfeed) May 12, 2011 - InMobi, the world's largest independent mobile ad network, and PCI-Media Impact, a leader in producing Entertainment-Education and social change communications and a U.N. sanctioned non-profit, announced on Tuesday a global partnership to bring mobile Entertainment-Education awareness to the over 300 million consumers touching the InMobi network each month.
Sure, Americans love their mobile phones and use them handily, but there’s still stunted confidence for mobile financial transactions, whether it’s a payment or a donation. Part of the reticence comes from the clumsiness of many mobile commerce and mobile giving sites and part of it’s a lack of incentives.
Benevity Social Ventures and Obopay recently launched a text-to-donate service that aims to simplify and incentivize mobile giving. Software company Benevity (I’ve profiled iStock Photo’s use of the Benevity platform to power micro-donations) partnered with mobile payment provider Obopay to create a service with enough incentives that it might create the tipping point.
Sure, Americans love their mobile phones and use them handily, but there’s still stunted confidence for mobile financial transactions, whether it’s a payment or a donation. Part of the reticence comes from the clumsiness of many mobile commerce and mobile giving sites and part of it’s a lack of incentives.
Benevity Social Ventures and Obopay recently launched a text-to-donate service that aims to simplify and incentivize mobile giving. Software company Benevity (I’ve profiled iStock Photo’s use of the Benevity platform to power micro-donations) partnered with mobile payment provider Obopay to create a service with enough incentives that it might create the tipping point.
Obopay and Benevity partner up to allow any registered charity to receive text message-based donations.
Summary:
Mobile companies Obopay and Benevity have partnered up to offer a text-to-donate platform that allows mobile phone users to donate to any charity of choice. While text-based donations are nothing new, what's significant about this partnership is the cause-agnostic nature of it - -any registered non-profit or charity can sign on by simply choosing a keyword to represent them.
Users start by texting the relevant keyword to the appropriate number, choose the charity, and the money is instantly donated and the tax receipts are issued immediately.
Mobile companies Obopay and Benevity have partnered up to offer a text-to-donate platform that allows mobile phone users to donate to any charity of choice. While text-based donations are nothing new, what's significant about this partnership is the cause-agnostic nature of it - -any registered non-profit or charity can sign on by simply choosing a keyword to represent them.
Users start by texting the relevant keyword to the appropriate number, choose the charity, and the money is instantly donated and the tax receipts are issued immediately.
New text-to-donate service enables non-profits of any size to access mobile donations
Summary:
Obopay, Inc. (http://www.obopay.com/) and Benevity Social Ventures, Inc. (www.benevity.org), today announced an alliance to power a new text-to-donate offering that enables mobile donations and receipting for any registered charity in the United States.This innovative solution combines Obopay’s instant mobile payment technology with expansive donation management, tax receipting and corporate matching functionality provided through Benevity.
Press Release
Obopay, Inc. (http://www.obopay.com/) and Benevity Social Ventures, Inc. (www.benevity.org), today announced an alliance to power a new text-to-donate offering that enables mobile donations and receipting for any registered charity in the United States.This innovative solution combines Obopay’s instant mobile payment technology with expansive donation management, tax receipting and corporate matching functionality provided through Benevity.
