NASDAQ:BLKB

What Types of Partnerships Should You Be Exploring? Join Social Capital and Blackbaud in a Free Webinar August 1st and Find Out

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You’ve seen them everywhere. Whether it is the opportunity to add $1 to your drug store purchase, directing funds to the American Cancer Society, or a commercial from a company that speaks to their dedication to positive social impact rather than their consumer goods, cause partnerships between companies and nonprofits are increasing in number, and for good reason.

The Case for Cause Marketing

The information you need to set up a successful cause marketing initiative in your organization.
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Cause Marketing is a key area of opportunity for companies. It is a way to gain exposure to new consumers, strengthen brand trust and allegiance with current customers, and, most importantly, direct funds to a cause or organization that is working to make a positive impact in a targeted area.

Brands Taking Stands & Joining Movements: A Conversation With Grant Garrison of GOOD Corps

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In this episode of the Champions for Social Good podcast, Rachel Hutchisson, vice president of Corporate Citizenship and Philanthropy at Blackbaud, speaks with Grant Garrison, managing director at GOOD Corps, about how brands can purposefully align themselves with causes and movements to advance social good. Grant explains how he views the role that brands play in movements, and how his team is helping companies, foundations and nonprofits develop breakthrough programs that engage many more people around their brands in authentic ways.

A Recipe for Effective Hashtag Activism: A Conversation with Susan McPherson, Founder & CEO of McPherson Strategies

What do organizations need to know about creating effective, sustainable social media campaigns?
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In this episode of the Champions for Social Good podcast, Rachel Hutchisson, vice president of Corporate Citizenship and Philanthropy at Blackbaud, speaks with Susan McPherson, founder and CEO of McPherson Strategies, about how organizations can effectively leverage social media activism to advance a cause.  Download on iTunes now!

Strengthening the Social Economy: A Conversation With Catherine LaCour, Chief Marketing Officer at Blackbaud

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In this episode of the Champions for Social Good podcast, Rachel Hutchisson speaks with Catherine LaCour, chief marketing officer at Blackbaud, about how organizations can strengthen the social economy to build a better world. The conversation kicks off with an explanation of what the social economy is, and how greater participation and greater effectiveness are the hallmarks of a strong social economy.

Social Activism and Community Engagement: A Conversation With Darrin Goss, President & CEO of Coastal Community Foundation

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In this episode of the Champions for Social Good podcast, Rachel Hutchisson, vice president of Corporate Citizenship and Philanthropy at Blackbaud (@blackbaud), speaks with Darrin Goss, president and CEO of the Coastal Community Foundation (@CCFofSC), about social media activism, community engagement and more.

Podcast | Data-Driven CSR: A Conversation With Daryl Brewster and Carmen Perez of CECP

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In this episode of the Champions for Social Good podcast, Rachel Hutchisson, vice president of Corporate Citizenship and Philanthropy at Blackbaud (@blackbaud), speaks with Daryl Brewster, CEO, and Carmen Perez, Director of Data Insights at CECP (@CECPtweets), about the continued evolution of companies being a force for good in solving societal problems.

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