Don't miss this opportunity to give your employee engagement program a boost!
#GivingTuesday, the first Tuesday after Thanksgiving, is globally known as the biggest day for giving. It is a day nonprofits and others begin preparing for months in advance, and for good reason. In 2017, over $300 million dollars was raised on #GivingTuesday, from 150 countries, with a mean gift size of around $120 (GivingTuesday.org). This annual day for giving can also be impactful for companies and their giving programs. Why? With so much attention to giving on this day, it is a fantastic opportunity to engage employees that may not ordinarily take part in your programs.
As I look ahead to UN Week and the bustle of activity it brings as world leaders, diplomats, business leaders, nonprofit organizations and others together to discuss the world’s most pressing problems, it’s also a great time to pause and take pride in what Blackbaud has been able to contribute in the last two years since we first made our commitment at the 2016 UN Private Sector Forum in support of the Sustainable Development Goals
As Florence barrels towards the East Coast, disaster relief continues to be a top-of-mind area of philanthropy. With more hurricanes likely behind this one, the conversation around disaster relief and how we can better prepare communities for the catastrophic impact of disaster is a key area of focus across all members of the social and private sectors.
They’ll all be in Orlando with Blackbaud for bbcon, the premier tech gathering for social good, October 9-11.
At the same time of year when kids can’t sleep the night before school, ready to start a new year of learning with sharpened pencils and brand-new notebooks, social good professionals are restless awaiting their annual learning deep dive at Blackbaud’s social good conference, bbcon. One of the only conferences to attract attendees from across the social, private and public sectors, bbcon is a convening of professionals where tech innovation, collaboration, and forward-looking insights are encouraged.
Nearly 20,000 residents have been asked to evacuate their homes in Northern California as a result of the multiple wildfires that have been burning for weeks, and CNBC has reported that more than 16,000 homes have been threatened by potential damage from the wildfire at this point, leading to evacuation orders for nearly 25,000 residents.
Join Brittany Hill, CEO and co-founder of Catalist, as she gives a sneak peek to a much-anticipated session at this year’s bbcon—Leading CSR Trends: Powering New Relationships Between Corporations and Nonprofits.
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2018 has been a significant year for corporate responsibility, with many companies placing a heightened focus on this area particularly after BlackRock's announcement in January regarding their investment requirements. Are you aware of other prominent themes that have developed over the course of the year? For example, are you prepared to refine your list of partners based on the brand shift away from multiple partners to a few targeted and select nonprofit partners?
You’ve seen them everywhere. Whether it is the opportunity to add $1 to your drug store purchase, directing funds to the American Cancer Society, or a commercial from a company that speaks to their dedication to positive social impact rather than their consumer goods, cause partnerships between companies and nonprofits are increasing in number, and for good reason.
The information you need to set up a successful cause marketing initiative in your organization.
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Cause Marketing is a key area of opportunity for companies. It is a way to gain exposure to new consumers, strengthen brand trust and allegiance with current customers, and, most importantly, direct funds to a cause or organization that is working to make a positive impact in a targeted area.
In this episode of the Champions for Social Good podcast, Rachel Hutchisson, vice president of Corporate Citizenship and Philanthropy at Blackbaud, speaks with Grant Garrison, managing director at GOOD Corps, about how brands can purposefully align themselves with causes and movements to advance social good. Grant explains how he views the role that brands play in movements, and how his team is helping companies, foundations and nonprofits develop breakthrough programs that engage many more people around their brands in authentic ways.
What do organizations need to know about creating effective, sustainable social media campaigns?
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In this episode of the Champions for Social Good podcast, Rachel Hutchisson, vice president of Corporate Citizenship and Philanthropy at Blackbaud, speaks with Susan McPherson, founder and CEO of McPherson Strategies, about how organizations can effectively leverage social media activism to advance a cause. Download on iTunes now!