From El Salvador to Washington DC, Nestlé coffee makes an impact
By Leo Aizpuru, Marketing Director, Ready-to-Drink Beverages at Nestlé USA
When I arrive at Nestlé’s office each morning, the first thing I do is get a cup of coffee. Some days, I kick off with Chameleon’s Nitro Cold Brew, while other days I sip a Nespresso latte. I’m a coffee lover. Marketing Nestlé’s Ready-to-Drink beverages is a dream job.
2019 is just around the corner and from cold brews to nitrogen-infused, the world is abuzz with coffee.
It’s almost 2019 and coffee trends are taking off — there are increasingly more ways (and places) to consume your favorite drink. In America, 40% of people are enjoying their morning beverage in the bathroom. In South Korea, you can enjoy a soluble cold brew in the comfort of your own home.
Several years ago, Eduardo Camarena thought he had lost everything. He no longer had a job, was going through a divorce, and had to move away from his children. He got so low that "even the sun couldn’t warm me".
Shortly afterwards, his grandfather passed away.
But Eduardo had one thing left to cling on to. A promise made to his grandfather that he would look after the family’s coffee plantation and make it successful.
Today, Eduardo runs a thriving coffee farm, is helping raise his children, and is a source of help and advice to other farmers in the region.
How Nestlé coffee is raising the bar on sustainable growing and community development
Your morning ritual probably feels like it starts when coffee hits your lips. But actually, it started before you rolled out of bed. In the case of this coffee, it started on a farm in Armenia, Colombia.