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The Swoosh Heard ‘Round the World

By Carol Cone and Kristin Kenney
Blog

Taking a knee made Nike stand up.

As brand activism becomes commonplace – even expected – it’s an optimal moment to unpack the factors that spur companies to stand up for something that matters.  

How Nike Trained Up Volunteer Champions for Their CSR Program

Shaping the next generation of social citizens
Blog

Every CSR leader wants to make it easier for employees to be engaged in their communities, but facilitating connections between team members and local charities is often challenging.

Learn how Nike overcomes this challenge by training up their people as volunteering champions. With this approach, Nike employees gain a sense of ownership in their Goodness program and, in turn, the company helps charities garner more support for their causes through the Benevity platform.

Bloomberg Markets Strategies Guide 2016: ESG Performance

Keeping Tabs on Your ESG Performance
Article

This originally appeared in Bloomberg Markets Magazine

Getting a handle on environmental, social, and governance information has become more crucial for investor relations officers and other corporate executives. A lot of money is invested in accordance with ESG-related guidelines these days. The 1,380 institutions that have signed the United Nations’ Principles for Responsible Investment, for example, oversee $59 trillion of assets.

Climate Panel Explores Low-Carbon Future at BSR Conference 2015

Multimedia with summary

In a panel discussion at the BSR Conference 2015, We Mean Business CEO Nigel Topping and NIKE, Inc. Chief Sustainability Officer and Vice President, Innovation Accelerator, Hannah Jones joined BSR Managing Director for Partnership Development and Research Edward Cameron and GreenBiz Group Inc. Chairman and Executive Editor Joel Makower to explore the role of business in shaping a low-carbon future. 

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