As Chief Marketing and Communications Officer for Feeding America, Catherine Davis works to increase public awareness of hunger in America. She is responsible for identifying innovative ways to engage the public in Feeding America’s mission, as well as enhancing the organization’s reputation as one of the most-admired nonprofit brands in the country.
This article series is sponsored by General Mills and produced by the TriplePundit editorial team.
In cases of widespread foodborne illness, like last year’s E. coli outbreak linked to romaine lettuce, the next step is to determine where along the food supply chain the contamination occurred. That’s where food traceability—the ability to trace a product through every step in the supply chain, from point of origin to final retail location—comes into play.