Insurer took steps to ensure its messages found their way into users’ newsfeeds.
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Recent efforts have resulted in Aflac winning first place in the “Use of Facebook” category of PR Daily’s 2019 Digital Marketing & Social Media Awards.
Aflac enabling more efficient, cleaner production of energy
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Sunny days energize Aflac ... literally! As part of Aflac’s Green Initiative, solar panels were installed at our Georgia headquarters, enabling more efficient and cleaner production of energy.
Learn more about our commitment to a brighter future: Aflac.com/CSR.
Eventually it was won with more than 350 votes by US health insurer Aflac, which gave cancer-afflicted children over three years old an interactive toy duck – the company's logo – free of charge.
American Family Life Assurance Company of Columbus, Ga., has partnered with Children’s Miracle Network to provide a free duck to every child diagnosed with cancer in the country.
Aflac is granting $125,000 to 17 local nonprofits working on projects that support health & well-being, education, and community development programs. The selected organizations and their projects are:
RAPID CITY, S.D. (KOTA, TV) - Rapid City Regional Health welcomed some new feathered friends to its pediatric floor.
Thanks to a donation from Aflac, the hospital is providing young patients with a new fun tool.
"It's a gift that we can give to all of our patients that we see who have cancer and are receiving chemo. It's a way for them to communicate their feelings," says Regional Health Nurse Amanda Horsley.
A foundation affiliated with Aflac Inc. has given toy robots that look like the Aflac Duck to children who are facing cancer in about 200 U.S. hospitals and clinics, Aflac said today.
The Columbus, Georgia-based company started distributing My Special Aflac Duck robots last year.
The insurance company's duck robot may seem like an obvious success story, but required an appetite for risk and long-term commitment.
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CANNES — At a time when the concept of brand purpose appears increasingly vogueish, Aflac provided a salutary reminder that brands can drive positive change during a Cannes Lions session that explored the insurance company's interactive duck robot.
The smart toy robot (My Special Aflac Duck) has so far helped more than 4,300 children battle through cancer, by providing emotional support and helping kids open up and communicate through such a troubling period.
It’s rare when a branded product can connect with a child deeply. But My Special Aflac Duck - modeled after Aflac's longtime mascot - is doing just that with hundreds of children who are battling cancer. And the smart toy is helping them through perhaps the most difficult time of their lives.
The interactive toy, which won the Best Use of Technology award at the 2019 Drum Marketing Awards USA, is also up for several Cannes Lions awards this year and won the ‘Tech for a Better World’ award at CES 2018, where it was introduced.
