NYSE:AFL

Children Battling Cancer Can’t Always Express Their Feelings. Now a Robotic Duck Is Doing It for Them.

By Peter Holley
Article

It was hard enough that Savi Abdallah-Sinha was only a 2-year-old when he began undergoing chemotherapy treatment to rid his body of leukemia.

What made his situation even more difficult, his parents say, was knowing that the little boy was so young he lacked the words to communicate the many varieties of acute pain he was experiencing. Each time a new drug was introduced or a round of treatment completed, the boy’s inner world remained largely mysterious to the adults caring for him.

More Than a Mascot: Aflac Duck Robot Comforts Kid Cancer Patients—and Sets an Example for Pharma

By Beth Snyder Bulik
Article

CANNES, FRANCE—From advertising icon to pediatric cancer pal, the Aflac duck has transformed from a TV commercial attention-getter to a trusted friend for children with cancer. The plush Alfac duck robot, with naturalistic movements, comes to life with quacks and nuzzles, but it also helps kids communicate.

My Special Aflac Duck® to Share Spotlight With Famous Directors, Producers and Creatives

Press Release

COLUMBUS, Ga., June 17, 2019 /3BL Media/ - More than just humans will grace the speaker dais of the annual Cannes Lions Festival of Creativity in France this year. Aflac today announced that My Special Aflac Duck®, an innovative robotic version of the well-known U.S. insurance company's famous mascot duck that helps children cope with cancer, has a spot in the health care track. My Special Aflac Duck was developed with the input of children, their families, medical professionals and child life specialists.

My Special Aflac Duck® Wins at 2019 Halo Awards

Blog

Aflac and Children’s Miracle Network Hospitals were recognized at the 17th annual Engage for Good conference with a Silver Halo Award for their partnership around My Special Aflac Duck®. The award highlighted Aflac for its leadership in corporate social responsibility and innovative approach to making an impact on pediatric cancer patients. Together, Aflac and CMN Hospitals have worked together to distribute over 4,200 My Special Aflac Ducks to pediatric cancer patients at more than 200 facilities across the country.

Catherine Hernandez-Blades and My Special Aflac Duck® Make their Yahoo! Finance Debut

Multimedia with summary

Aflac Chief ESG and Communications Officer Catherine Hernandez-Blades joined the Yahoo Finance team to discuss the My Special Aflac Duck® and how this companion comforts children battling cancer across the country. 

Watch the full video on the Yahoo! Finance Blog here.

The PR Week 5.24.2019 Catherine Hernandez-Blades, Aflac

Article

Catherine Hernandez-Blades, who serves as the chief ESG (environmental, social and governance) and communications officer at Aflac, chats about My Special Aflac Duck®, which was the focus of the campaign that won Best in Corporate Branding at the 2019 PRWeek U.S. Awards.

Read more here.

Aflac Awarded Gold at REGGIE Awards in Brand Purpose category

Multimedia with summary

On May 15 in Orlando, Florida, Aflac took home a Gold REGGIE Award from the Association of National Advertisers in the ANA Center for Brand Purpose category. The award entry focused on their childhood cancer campaign initiatives in 2018, largely supported by My Special Aflac Duck®. Nearly 70 awards were presented to top agencies and brands for the best brand activation marketing campaigns of 2018 across more than 20 categories.

Aflac Remains Committed To Columbia As A Business Hub And A Community

By David Dykes
Article

Building on more than 20 years of ongoing support for The Aflac Cancer and Blood Disorders Center at Children's Healthcare of Atlanta, Aflac helps underwrite treatment for children, funds essential research, contributes to more than 50 children's hospitals nationwide, and supports child-life programs to improve quality of life and help children cope with their illness.

Among its South Carolina efforts, the company sponsors a wing at Prisma Health Children’s Hospital-Midlands.

More Than a Quack: The Story Behind Aflac’s Big Heart

Summary: 

Aflac’s Catherine Hernandez-Blades shares how the “four Es” guide Aflac in evolving its CSR commitments – including creating a very special duck for children with cancer

Multimedia with summary

Aflac’s Catherine Hernandez-Blades shares how the “four Es” guide Aflac in evolving its CSR commitments – including creating a very special duck for children with cancer

My Special Aflac Duck® Joins University of Georgia in Raising $1.1 Million for Children's Healthcare of Atlanta

Multimedia with summary

Congratulations to our friends at the University of Georgia​ who participated in the Children's Miracle Network Hospitals​ Dance Marathon​. Not only did they celebrate with Miracle families, dance and participate in team building activities, but they also raised more than $1.1 million for Children's Healthcare of Atlanta​!

Great work and thank you for letting My Special Aflac Duck​® join in on the fun! 

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