Alexandra is not only a brave patient—she's also a stellar saleswoman. The 10-year-old sold gum at $0.25 per piece and raised a whopping $150 for the Aflac Cancer Center! She handed over her check as staff came to cheer and support her, just as they have throughout her brain tumor battle. Thank you, Alexandra!
Since 1995, Aflac has raised and donated more than $133 million to the Aflac Cancer and Blood Disorders Center of Children’s Healthcare of Atlanta.
Each year, more than 15,000 kids are diagnosed with cancer in the U.S. The average length of treatment is 1,000 days, many of which are spent in a hospital, enduring painful treatments in an unfamiliar setting.
During this difficult period, children often struggle to voice how they're feeling — emotionally and physically. But thanks to a fuzzy, interactive friend, sharing those feelings is a little easier with the "My Special Aflac Duck" (MSAD).
What does Aflac’s iconic duck have to do with kids facing cancer? Knowing the power of companionship, Aflac paired its brand icon with the latest in social robotics to evolve the company's impact on pediatric cancer. In this panel discussion from the BRITE ’19 Conference, the creators behind My Special Aflac Duck® discuss how insights from this initiative can help any brand leverage existing assets, rethink long-term commitments, and boldly embrace innovation to advance purpose.
by Rebecca Keister, Tech Contributor, Go Local Prov
The people have spoken.
Not only did Sproutel take home the top award in the Robotics and Hardware category at the 22nd annual SXSW Interactive Innovation Awards Presented by KPMG, but the company—along with their co-creators—also took home the people’s choice award for the My Special Aflac Duck, a “comforting companion” for children with cancer.
The ducks interact with kids, can be fed or bathed, and play soothing sounds, by Charlie Wojciechowski
The invention, called “My Special Aflac Duck,” was named one of Time Magazine’s best inventions of 2018, and it’s easy to see why, as kids rapidly grow attached to them.
“We consider the duck a social robot,” inventor Aaron J. Horowitz said. “He is a constant companion for kids that can really share in the experience that they are having, and can give them a better tool to communicate how they feel.”